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Medvedeva T.P. THE GOODS CONSUMERS' MARKET RESEARCH AS THE BASIC FORMS OF MARKETING MANAGEMENT The article considers the characteristics and the compound links of the goods consumers' market on regional level as the component of analytical function realization in trade enterprises marketing. The new approach was constituted to good definition as the specific marketing category and the classification integrated variant of consumers' markets. The infrastructural types of consumers' market were considered and the basic classificational sign was defined for trade enterprises on modern stage development of market relations: the segmentation by population incomes level.
About this article
Authors: Chmyshenko E.G., Medvedeva T.P.
Year: 2002
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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