Chepurova O.B., Smekalov I.V.
FROM MODERN TO AVANT-GARDE. EXAMPLES OF DESIGN AND ARTISTIC THINKING IN ARCHITECTURE AND ART OF THE PROVINCE (BUZULUK, THE END OF THE NINETEENTH — EARLY TWENTIETH CENTURY) ^{[№ 13 ' 2015]}
The article analyzes the significant, but little-known historical facts of the creative life of the city of Buzuluk of the Orenburg region. We Offers a comprehensive research of features of urban architecture in the art Nouveau style and activity of the workshop of collective creativity of avant-garde orientation of Buzuluk. During the scientific expeditions in Buzuluk we found a wonderful complex of Mass Townhouse development, representing a compound of the techniques of handicraft wooden items made using the penetrating carving and refined professional principles of architectural form generation  — the so-called "wooden" art Nouveau. European art Nouveau, represented in Buzuluk names of architects Jan Adamason and Chadri, was the starting point for the development of design thinking of local artists. The method of virtual reconstruction allowed us to develop an electronic version of this valuable art monuments. Not less revealing the facts of the post-revolutionary surge of the artistic life of Buzuluk related work in city of representatives of the avant-garde. Research in the archives of the Orenburg, Samara and Moscow has allowed to characterize the period of activity of artist S. Y. Adlivankin in Buzuluk and to trace the history of the creation of his early works (cubism, constructivism). In the article we analyzes the documents of collective creativity workshop of Buzuluk led by Adlivankin, his theoretical and pedagogical views, communications of artists of Buzuluk with like-minded people in Samara and Moscow.

Smekalov I.V., Shleiuk S.G.
STYLING AND INTERPRETATION OF STYLE IN THE PROVINCE ^{[№ 5 ' 2015]}
The basis for the formation of artistic style are social, economic and political factors that make building a new system of views on the concept of beauty and harmony, is finding a new form that is fundamentally different from the standards and canons of the previous style. The most active style manifests itself in the centers of culture of the capital and major cities. Shape, material and artistic culture of great style, penetrating into the province and going through the adaptation period, naturally organically transformed by exposure to the environment. Is the formation of regional provincial style with its creative techniques and methods, local means of expression while maintaining the commonality shaped style system and the unity of the ideological and artistic content. This process requires extensive research. The article contains the analysis of the terminology of the concept of "style", the list of authors dealing with the problem of style formation. The process of penetration in the form of architecture, design and decorative arts of the elements, motifs, echoes of folk and national culture of a particular area. Determined that under the influence of environment, shape, material and artistic culture are transformed, enriched with elements of local traditions, in search of individual provincial artistic image. In fact, the process of stylization and artistic interpretation of the style. The process of penetration in the form of architecture, design and decorative arts of the elements, motifs, echoes of folk and national culture of a particular area. Determined that under the influence of environment, shape, material and artistic culture are transformed, enriched with elements of local traditions, in search of individual provincial artistic image. In fact, the process of stylization and artistic interpretation of the style. Regional provincial style is characterized by its heterogeneity. Here is the importance of social belonging architectural building or decorative object associated, including its geographical location within the village. Note that in the provincial structure is most often used not the whole set of artistic style methods, but only those that can be reproduced in the specific context of a specific material, that is, in the process of adaptation to the environment is natural selection of decorative elements.Every country town has its individual culture in the overall metasystem great culture of the country, the culture of style. In this particular value the province of art, which is why it is necessary to maintain and continue to develop.

Chepurova O.B., Smekalov I.V.
SOCIOCULTURAL ASPECTS OF DESIGN EDUCATION IN SOUTH URAL. HISTORY AND PRESENT ^{[№ 5 ' 2015]}
In article design education development stages, as socially significant factor in formation of quality indicators of the modern environment are defined. The importance of system of design education, in implementation of activities for formation of professional design and creative community is caused. The little-known facts about activity in the province of the state free art workshops (SFAW) of an avant-garde orientation (1919-1920) and art and industrial schools of various specialization in capital Vkhutemas's sample are given as an example of distribution of revolutionary design ideas in regions of Russia (1920-1922). The sociocultural ideology of avant-gardists directed on formation of an occupation layer of a new formation, which is a basis of all methodological practice of modern design is considered. It is analyzed possibilities of development of traditions of schools of avant-gardists in the conditions of modern design education in regions. Various social aspects of design activity of designers and architects in regions reveal. The most demanded scopes of the creative ideas directed on modernization and improvement of sociocultural life support of the person in society are considered. Current trends of socialization of design activity of architects and designers are revealed. Qualitative productivity of design design activity is defined by its role in ensuring process of sociocultural integration of design ideas into system the individual — the sociocultural environment society and promotes interaction of design as design culture with social institutes. The received results allowed to specify activities of designers within their interaction with social institutes and to define the status of design activity of designers in Russia.

Smekalov I.V.
NEW MATERIALS TO THE BIOGRAPHY OF SERGEY KALMYKOV ^{[№ 5 ' 2014]}
The article is devoted to the history of the creation of works of Sergey Kalmykov from the collection of the Orenburg regional Museum of fine arts. Analyzed documentary evidence on the activities of the artist.