Shcherbakova M.V.
PSYCHOLINGUISTIC ASPECT OF THE TEXT PERCEPTION ^{[№ 1 ' 2017]}
Psycholinguistics is the study of the psychological and neurobiological factors which allow humans to acquire, use, and understand language. The first handling of psycholinguistics had largely philosophical form, due to a lack of aggregated data on the human brain functioning. Psycholinguistics studies the cognitive processes which allow composing a grammatical and meaningful sentence out of vocabulary and grammatical structures, as well as the processes which help to understand spoken language and written text. The first step in speech production is the incentive, and it becomes the last step in the return process — perception and understanding of the statement, because the purpose of the recipient is to understand the reason of the given idea. At the heart of understanding process there is an intention to decode sense of the whole message. Perception of the text is multilevel process, consisting of several stages: recognition of an external form of separate language units which are connected with a concept of the lexemes of the reader's memory; specification of subject meaning correlation of a certain word; identification and defining of denotatum that is reached due to use of encyclopedic knowledge of the recipient. Perception of the text is the process which is characterized by the structured sequence where reader passes several levels: lexical (recognition of the word), syntactic (recognition of the sentence) and semantic. The purpose of the recipient is to reveal the main message of a producer, in other words to define an incentive of statement production adequately.

Shcherbakova M.V.
THE IMPORTANCE OF FUNCTIONAL STYLE IN THE PERCEPTION OF TEXT STRUCTURE AS THE SELF-ORGANIZED SYSTEM ^{[№ 10 ' 2016]}
Modern development stage of linguistics is characterized by interdisciplinary relations. Linguosynergy is young and rapidly developing science. It differs by applying experimental methods of research and positioning approach to the text. Emergence of the new doctrine assumes formation of new methodology of a text research which allows receiving unique results. Application of system approach to text studying is capable to reveal value of functional style in language units perception taking into consideration positions of the text. In the course of experimental data processing it was revealed that 78 % of matches are registered in the text interval post-HC, 74 % of matches are fixed in the text zone pre-HC, 57 % of matches are registered in the text interval “beginning”, 46 % of matches are found in the text zone pre-HC, 51 % of matches are in the intervals post-HCb, 53 % of matches are found in the text zone “end”. Thus, areas of the text pre-HCb and post-HCb are the most sensitive to perception. The structure of the text as the self-organized system plays an important role in perception of the whole text.

Shcherbakova M.V.
BASIC PARTS OF SPEECH PERCEPTION IN THE POSITIONING TEXT STRUCTURE ^{[№ 11 ' 2015]}
Modern linguistics is characterized by interdisciplinary relations. Linguosynergy is young and rapidly developing science. It differs by applying experimental methods of research and positioning approach to the text. This paper is written from the point of view of linguosynergy and it deals with experimental research of basic parts of speech perception in the positioning structure of belles-lettres style text. In this article basic parts of speech are defined as parts of speech which coincide in grammatical classes of words in different languages and they are nouns, verbs, adjectives and adverbs. In the course of experimental data (presented by belles-lettres style texts and deformed by omitting some nouns, verbs, adjectives and adverbs) processing it was revealed that 85 % of matches are registered in the text interval post-HC (postharmonic centre), 82 % of matches are fixed in the text zone pre-HC (preharmonic centre), 60 % of matches are registered in the text interval "beginning", 58 % of matches are found in the text zone pre-HC (preharmonic centre), 59 % of matches are in the intervals post-HCb (postharmonic centre of beginning), 60 % of matches are found in the text zone "end". In the result of experimental data analysis it was found out that the majority of matches is in the text interval post-HC (postharmonic centre), less matches are fixed in the text zone pre-HC (preharmonic centre), intervals "beginning" and "end" are on the same level of matches, then it goes post-HCb (postharmonic centre of beginning), the least quantity of matches is registered in the text zone pre-HCb (preharmonic centre of beginning).

Shcherbakova E.V.
SOCIAL CRITERIA OF LITERACY OF RUSSIAN EMPIRE IN XIX — EARLY XX CENTURY ^{[№ 2 ' 2013]}
The article describes historical conditions of public schools spreading in European Russia XIX — early XX century. Based on statistics identified and analyzed the criteria of literacy of Russian empire: economic, political, estates, gender, geographic, ethnic, confessional and age. The use of graphical method allows tracing the dynamics of literacy throughout the period.

Shcherbakova M.V.
PERCEPTION OF SEMANTIC ASSOCIATION IN THE TEXTS OF DIFFERENT GENRES AND STYLES ^{[№ 11 ' 2012]}
The article deals with such conceptions as lexico-semantic filling of the text and connotation (semantic association), it describes the results of the conducted psycholinguistic experiment. Also the author makes an attempt to interpret finding.

Zubko E.I., Scherbakova O.E.
BOOK KEEPING OF LAND RESOURCES OF AGRICULTURAL ORGANIZATIONS ^{[№ 5 ' 2009]}
In this article the author regards the questions of book keeping of land resources of agricultural organizations in the Russian Federation: appraisal of objects’ data, reflection of changes of ground area prices on accounts of book keeping, and also question of reflection of information about real cost of researched objects in accounting financial accounting.

Shcherbakova L.N.
INFLUENCE OF SOCIAL CONDITIONS ON FORMATION AND DEVELOPMENT OF PERSON`S LIFE STRATEGY <sup>[№ 10 ' 2005]</sup>
The article is devoted to the problem of society`s influence on development of a person`s life strategy. The theoretical analysis of various approaches is given; points sight of such authors, as: B.G. Ananyev, K.A. Abulhanova-Slavskaya, etc are reflected. The analysis of factors and the conditions is made by A.V.Razin influencing a direction of an individual development of a person and a subject in a society. Within the framework of the article the analysis is given of researches results connected to studying valuable orientation of the person in a modern society. The big attention is given to a problem of construction of life strategy and its interrelation with a modern education system.