Pyryev E.A.
EMOTIONS AND NEEDS IN THE PROFESSIONAL AND TRAINING ACTIVITY MOTIVATION OF HIGHER EDUCATION INSTITUTIONS STUDENTS ^{[№ 2 ' 2015]}
In the article the comparative analysis of the motivational opportunity of emotions and needs is tentatively performed. The comparative analysis starts with the difference value and is continued in the practical pilot study. The motivational opportunities of emotions are checked on the effective operations of the professional and training activity indicator of higher education institutions students. Academic merits, efforts in professional training, students wish to study and to work in their field of expertise are reviewed as compositiveindicators. To carry the qualitative and quantitative analysis the test data were transferred in the form of a numerical value. Mathematical methods (including Student`s t-test and Pearson`s linear correlation) are also proving emotions to be key in the motivational activity. The Colour Association Test developed and approved by the author was used as the research method. The indicator of students need in study is assessed by students self-assessement based diagnostics. The pilot had found that correlation coefficient data connected with emotional attitude to study are higher then "need in study" data. Among the coefficient of "emotional attitude" (0,746; 0,231; 0,728; 0,618) only one is out of significance (0,231) whereas among the coefficient of the variable "need in study" (–0,269; –0,042; 0,552; 0,335) only one of the four — 0,552. The experiment to diagnose emotions and needs in ensuring effectiveness of the professional and training activities motivation of higher education institutions students proved the emotions to be key. But the study of the emotional motivation should be continued. As we see it, the comparative analysis of the value, participating in the motivation of activity will be representative for psychological theory and practice.

Pyriev E.A.
EMOTIONAL AND CONCEPTUAL MOTIVES ^{[№ 11 ' 2014]}
The article reveals the motivational characteristics of emotion. It is proved that human behavior is influenced not only by any realized necessity but some subconscious processes as well. Having analysed the motivational capabilities of conscious sence-making motives set in A.N. Leontiev's concept and the subconscious motives theory by L.I. Bozhovich, the author states that emotion plays an important role in person's motivation. The term "emotional motivation" is regarded as possible to be introduced.

Pyryev Y.A.
EMOTIONAL MOTIVATION: PSYCHOPHYSIOLOGICAL ASPECT ^{[№ 2 ' 2014]}
In this article, analysis of the psychophysiological basics of the emotional motivation is given. The leading role in the motivation of the limbic system and the medulla oblongata in general over the bark of the big hemispheres, is being proved. Motivation is derived from the dominant emotional background, peculiar to a specific person. In turn, the emotional background has neurophysiological, physiological and psychological origins, which makes this a phenomenon of the universal motivational dominant in human psychology.

Pyryev E.A.
MOTIVATIONAL OPPORTUNITIES OF EMOTIONS AND NEEDS: A COMPARATIVE ANALYSIS ^{[№ 9 ' 2012]}
The article presents the motivational characteristics of emotions. In the psychological literature emotion, in this sense, is almost unexplored. Motivational dominant of the psyche is presented by needs mainly. Therefore, the analysis of motivational features of emotions is based on comparison with the needs. We consider the universal motivational role of emotions in the psyche and human behavior.

Pyryev E.A.
EMOTIONS IN THE SYSTEM OF A PSYCHIC REFLECTION AND HUMAN BEHAVIOR MOTIVATION ^{[№ 2 ' 2012]}
In the article based on large theoretical and experimental volume of information, the prior role of emotions during psychological reality reflection is proved. New imagination of theprior role of emotions allows to evaluate it as the motivational base of humans' behavior. The incentive function of emotions is showed as alternative of the cognitive reflection and motivation.