Agarkova O. A., Putilina L.V.
COMMUNICATIVE AND COMPARATIVE ASPECTS OF COMPLIMENT IN A POLYLINGUAL SPHERE ^{[№ 8 ' 2017]}
The comparative vector of speech behavior learning on the basis of compliment thematic group becomes really important in such a multinational region as Orenburg. Speech etiquette, being one of fundamental components of national culture, characterizes the language personality as well-mannered, educated and tolerant one. Assimilation of nationally specified formulas of speech etiquette promotes the formation of etiquette competence. Adequate perception and realization of speech behavior hampers the formation of interethnic conflicts between speakers. Complementary utterances, used in compliance with the norms of communicative behavior, remove stress and form favourable situation of communication. The main function of compliment is to maintain contact with familiar people. In a number of situations compliment may be used as the method of contact during the process of introduction and greeting. In a communicative situation compliment as a rule is accompanied with gratitude as a response. The thematic group of compliment includes the direct compliment, the compliment-comparison, the indirect compliment, the compliment-hint, the compliment-shock according to the way of construction and realization. National and cultural peculiarities of Russian, Tatar, Bashkir and Kazakh linguocultures are more or less traced in them. Complementary utterances in comparable Russian, Tatar, Bashkir and Kazakh languages may be completely equivalent both in the form and in the content. This first of all refers the direct commonly estimated, pointing at moral, physical, external, intellectual features of the interlocutor. The compliment-comparison is more typical for Turkic languages (Tatar, Bashkir, Kazakh), than for Russian, the language of the Slavic group. The indirect compliment, the compliment-shock, the compliment-hint are widespread in the Russian language and culture.

Agarkova O.A., Putilina L.V.
PRAGMALINGUISTIC FEATURES OF THE APOLOGY FORMULAS IN THE MODERN RUSSIAN LANGUAGE ^{[№ 6 ' 2017]}
The anthropocentric approach, being strongly fixed in modern linguistic researches, causes the necessity of studying communicative behaviour of native speakers. The important component of communicative behaviour is the speech act of an apology, playing a significant role in regulation of social interaction. The lexical and grammatical structure of the most common formulas of an apology is a little variable, therefore, the main functional loading lays down on phonetic structure of statements, their material form transferring the chosen tonality of communication in which the communicative purposes and tasks of the speaker are implemented. The speech act of an apology, remedial ritual idiom, being learned pragmatically, comprises intension of an apology and realizes intention of a justification, recognition of own fault, a way to change a negative assessment of the personality. Results of questioning of students philologists of the Orenburg State University have allowed to reveal the most frequent formulas of apologies used at communication with familiar and unfamiliar communicants. Perceptual perceived suprasegment parameters and segment features of the formulas of the Russian speech etiquette, pronounced by speakers of a standard pronunciation (sorry, sorry, forgive, forgive, apologize) expressing polite, very polite and cold impolite communication tonalities have been determined on the basis of a method of the acoustical analysis. Each tonality is characterized by a certain “bunch” of phonetic (melodic, temporary, power and sound) parameters. Phonetic (intonational and sound) signs, marking polite, very polite and impolite tonalities in the sounding speech vary within phonetic norm. Exit for limits of this norm may change a communication tonality. The revealed phonetic means form positive or negative reaction of the interlocutor to the speech act of an apology.

Putilina L.V.
AUTHOR"S MEANS OF EXPRESSION OF INTONATION IN THE FRENCH EMOTIVE PROSE ^{[№ 11 ' 2015]}
Author's means of speech intonation promote linguistic diagnostics of the language personality, that is identification of a psycho-emotional state and social characteristics of the character in the emotive prose. On the basis of these means of marking of intonation adequate interpretation of the emotive prose and a reconstruction of an individual (author's) picture of the world is carried out. Thus, author's means of expression of intonation represent an additional source of data on the super segment potential of language units. In paper the meaning of the term of intonation which is treated as a unity is defined; the functions which are carried out by intonation in the speech and in the text are established; terms of the language personality, the emotive prose are analyzed; the emotional role within the emotive prose is specified. On material of stories of the French writer Franзoise Sagan author's means and ways of transfer of the intonation realizing the emotionally-modal and identifying functions are considered. Author's notes, reactions of the interlocutor, lexical-grammatical and graphic means in the direct speech belong to such means in the emotive prose. The author gives the examples having, as a rule, a dialogue form to illustrate all transferred funds. It is offered to include the phatic and identifying functions in a functional field of intonation together with traditional functions (communicative, emotional, expressional, differentiating, integrating, graphic, etc.). The analysis of the author's means and various components of intonation used F. Sagan allowed to reveal a certain interrelation between lexical-semantic units (phrases with lexemes of tone, a voice, author's comparisons, verbs of the speech, instruction on gestures, mimics and physiological reactions) and intonational parameters (speed, pauses, a timbre, an accent, loudness and a melody).

Putilina L.V., Nesterova T.G.
APPROACHES AND METHODS OF THE CONCEPT "WEALTH" INVESTIGATIONS IN DOMESTIC LINGUISTICS ^{[№ 11 ' 2014]}
In the article the different approaches and methods of Russian cognitive science to investigating of one of the basic concepts — the concept "wealth" are analyzed. Authors of article systematize methods of study of the concept "wealth" ontological entity within cognitive, linguistic-cultural, axiological, semantic, pragmatic and other approaches. As a result of analyses of the scientific research literature there were defined the most frequent methods of study of the concept "wealth" in domestic cognitive science.

Moiseewa I.Y., Putilina L.V.
MASTER'S PROGRAM "LANGUAGE THEORY" IN THE CONTEXT OF HIGH EDUCATION REFORM ^{[№ 2 ' 2014]}
The given article deals with the structural and conceptual analysis of master's program "Language theory" features in the context of modern high education reform in Russia. The paper also reveals implementation peculiarity of fundamentalisation, humanitarisation and integration by academic subjects of this master's program. The types of interdisciplinary relations are defined here which provide the formation of the common cultural and professional competences of masters.

Agarkova O.A., Putilina L.V.
PRAGMATICS AND INTONATION OF THE FRENCH SPEECH ETIQUETTE ^{[№ 11 ' 2013]}
In the present article the status of speech etiquette as one of objects of pragmatics and linguistics studying is established, variability of the intonational organization of the speech etiquette formulas which are using in speech acts of a greeting and farewell within the theory of pragmatics is analyzed. Authors of article reveal dependence between the character of an intentionality of greetings, farewells and their intonational parameters, and also regularities of the intonational organization of locution and perlocution in the speech acts of a greeting and farewell.