2011, № 9

Mazurina T.A. SEMIOTIC ORIGINS OF MODERN TRADEMARKSThe article identifies the most important predecessors of trademarks, presents their classification on the basis of comparative analysis. It considers the basic semiotic traditions of the trademark predecessors which have a key influence on contemporary design of graphic trademarks and thereby increase the level of their information and innovation in the context of preserving cultural traditions.Key words: trademark, design, protosign, ownership design, copyright sign, self-descriptiveness.

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About this article

Author: Mazurina T.A.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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