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Orenburg State University november 20, 2024   RU/EN
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Saplina T.I., Kurlykova A.V.
THE FORMATION OF A BALANCED SCORECARD LOGISTICS ACTIVITYOF THE ENTERPRISE [№ 13 ' 2012]
The articleis presents to the formation of a balanced scorecard of logistics activitieswhich must be usedin enterprise management. A matrix approach to the analysis of four projections in the Balanced Scorecard has been described. A balanced scorecard logistics activity has been built based on the classification of logistics costs and the strategic profit model.

Kurlykova A.V.
THE CREATION OF CORPORATIVE STRATEGY ON THE BASE OF FUNCTIONAL TARGETS OF THE COMPANY [№ 8 ' 2012]
In this the points of enterprise strategy creating were researched with the influence of main functional directions. Here the main statements of stuffing financial producing and marketing strategy are presented. They are observed with the connection of corporative assumptions. On the base of system approach the recommendations are made in the way of creation of corporative strategy according to the functional targets of the enterprise.


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
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