2012, № 8 (144)

Kurlykova A.V. THE CREATION OF CORPORATIVE STRATEGY ON THE BASE OF FUNCTIONAL TARGETS OF THE COMPANYIn this the points of enterprise strategy creating were researched with the influence of main functional directions. Here the main statements of stuffing financial producing and marketing strategy are presented. They are observed with the connection of corporative assumptions. On the base of system approach the recommendations are made in the way of creation of corporative strategy according to the functional targets of the enterprise. Key words: corporate strategy, functional strategy.

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About this article

Author: Kurlykova A.V.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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