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Kucherova N.V. MARKETING OF SERVICES: CONTENT, PRINCIPALS, PROBLEMS OF DEVELOPMENTThe principals of insurance marketing are regarded in this article, development trends are determined and also the content of the content of insurance marketing from the position of integrated marketing including all components of marketing activity: market analysis, forming of strategical and tactical plans, management of marketing activity, is revealed here.
About this article
Author: Kucherova N.V.
Year: 2007
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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