Anpilogova L.V.
MODELING OF THE CONCEPTUAL POTENTIAL OF THE CONCEPT “SOCIETY” BASED ON THE ANALYSIS OF NEWSPAPER HEADLINES “KAZAKHSTANSKAYA PRAVDA” ^{[№ 2 ' 2017]}
In the modern periodical press there are different views about society, understanding of which requires a systematic integrated approach, enabling the study of definitions of the term “society” used in modern print media, and most objectively reflecting the essence of it. Using the method of graphic-semantic modeling the article shows the integrated model exploring the concept of “society” based on the analysis of titles of periodicals of the Republic of Kazakhstan “Kazakhstanskaya Pravda”. Modeling of the conceptual potential of the definition of society under the headlines of the newspaper proceeds through the following stages: component analysis of the headers in order to distinguish the conceptual component of the unit; their field analysis, contributing to the formation of semantic fields; the graphic-semantic representation, including the determination of the quantitative relations between fields in the framework of the semantic space of the headers of the Newspapers and the count of the total number of interactions. Building of the graph-semantic model of the concept of society was based on the survey of readers of the newspaper “Kazakhstanskaya Pravda”, which was attended by 40 people — residents of the city of Orenburg (Russia) and Aktobe (Kazakhstan). According to the analysis of newspaper headlines lexical-semantic interpretation of the concept of society was implemented, which allowed to assess the thematic specifics of the Kazakhstan newspaper “Kazakhstanskaya Pravda”, which is based on the solvation of different questions varied in their specificity and complexity of topics. The article concludes that the newspaper to a greater extent considers the problem of the unity of the people, globalization, national security, mentality and culture, addresses matters of Economics, law, social life, the insufficient attention is paid to problems of policy and media.

Anpilogova L.V.
THEORY OF LEARNING PROFESSIONAL COMMUNICATION BY UNIVERSITY STUDENTS ^{[№ 7 ' 2002]}
The article is devoted to the process of teaching professional communication to university students. It shows the importance of the regarded problem, reveals the meaning of ifprofessional communication learninglu, analyses the stages of the process gives fundamental principles of the professional communication learning conception, which consists in creating a i.fieldle, containing different ways of creative modeling and selfplanning in the process of communication as axiological interaction between different subjects during some professional activity.

L.V. Anpilogova
ETHNOCULTURAL RELATIONS IN THE EDUCATIONAL SYSTEM OF THE 21-AT CENTURY ^{[№ 2 ' 2000]}
In this article it is supposed that in the educational process, great attention should be paid to the ethnocultural relations. The ethnocultural relations are special links between people based on experience and traditions accumulated during ages. The author proposes to introduce "speech orthopaedy" into the course of students' teaching. "Speech orthopaedy" means the system of forming and developing relations on the basis of people's traditions, such as oral poetry, games, dances, clothes.