Akhmetov L.G., Ledeneva A.V.
THE ESSENCE OF THE DIGITAL IMAGE OF AN EDUCATIONAL ORGANIZATION ^{[№ 2 ' 2022]}
Interest in studying the development of the digital image of an educational organization as a psychological and pedagogical problem is growing in the context of the digital transformation of education in Russia. In its understanding, the image plays a very important role in attracting the attention of an audience focused on the consumption of services to a particular object. Education is also one of the most important human activities in which educational services are consumed at various levels. The attractiveness and need for a particular educational service depends directly on the positive image of an educational organization, including in the digital environment. In modern science and in practical image-making, there are a lot of works related to the issue of image, which allows us to explore the phenomenon of a digital image from the standpoint of its content and structure (species, functional, component, level characteristics.
Also, as part of the study of the phenomenon of the digital image, the following definition of the content of the image should be singled out, which means that the image is holistic and consistent, the conditions for implementation are also taken into account here, and those individual features that are present do not contradict each other. The systemic nature of the image allows one visible feature to evoke accompanying characteristics in the mass consciousness. image is the positioning of an organization or a person, created using certain digital technologies, implemented on various media online or offline. At the same time, far from any image, text, etc. is a digital image, it is a whole set of techniques that are aimed at fulfilling a specific goal — to broadcast to others in digital form a certain message, a message.
Understanding the effectiveness factors of the influence of the digital image on the behavior and consciousness of the target audience expands the understanding of the managerial resources of this phenomenon. The results of the study can be useful for drawing attention to the problem of using a digital image to manipulate the behavior and consciousness of the target audience, which will allow its members to become less controllable and programmable and help resist mass manipulations carried out by the basic subjects of image communication in the era of new media.

Imangalieva Sh.D., Akhmetova A.S.
COMPARATIVE ANALYSIS OF MOBILE APPLICATIONS FOR PARENTS ON PROBLEMS OF PSYCHOLOGICAL AND PEDAGOGICAL SUPPORT OF PRESCHOOL AND SCHOOL AGE CHILDREN ^{[№ 2 ' 2021]}
The realities of the modern digital development of the world raise the problems of psychological and pedagogical support of preschool and school children using mobile applications for parents. Of particular interest are mobile applications used in family practice. The experience of developing the most effective directions, forms, methods and technologies of similar applications is of interest.
We have carried out a theoretical study of the currently existing applications of psychological and pedagogical support for preschool and school children. It has been established that there is a specific potential of a mobile application based on taking into account personal, cross-cultural characteristics, as well as sensitive, crisis periods of psychological development of preschool and school children. A feature of a number of applications is the support of the process of family education of children from birth to entry into adulthood. To study parent-child relationships, projective methods were used. The relationship between parents and children was studied using the “My Family” methodology. Methods for the study of the relationship between adults and children make it possible to competently build interpersonal relationships of family subjects and form a culture of relations between adults and children in the modern world.
Thus, the mobile application can be used as an assistant for parents in psychological and pedagogical support of the child. The difference between the mobile application is the account of personal, cross-cultural characteristics and sensitive, crisis periods of the child's psychological development.

Zhunusova K.S., Akhmetova K.S.
COMMITMENT OF STUDENT YOUTH TO SPIRITUAL AND MORAL VALUES ^{[№ 3 ' 2020]}
Orientation of student youth to the spiritual and moral values of the views of the individual and his self-development. This is ensured by the implementation of social projects in various forms of work with children and youth in the logic of analyzing the results of their joint activities to improve the surrounding reality. Orientation to the spiritual and moral values of student youth contributes to the development of an educational environment in communities, the function of which is to motivate young people to acquire knowledge on their own and stimulate orientations towards the awareness of spiritual and moral values. The purpose of our research: to identify effective conditions that ensure the orientation of student youth towards spiritual and moral values. As theoretical and methodological prerequisites for the actualization of the process of youth orientation towards spiritual and moral values, the humanistic dialogical and civilizational approaches are used; a description of these approaches is given. We have identified and implemented the pedagogical conditions for the spiritual and moral education of student youth, the result of which is the spiritual and moral values assigned by students. The following social projects were developed and implemented: “Do Good”, regional festival of co-creation “You are not alone”, festival “Day of Children's Art”. The importance of socio-cultural traditions, information and communication objects of the environment is high. Participation of students in socially significant projects is invaluable. Their civic position is manifested in them and the formation of the spiritual and moral qualities of the individual takes place.

Ahmetova N.A., Arypbekova D.D., Myrzabekova M.Zh.
FORMATION OF PROFESSIONAL COMPETENCE OF STUDENTS BY INTERACTIVE METHODS OF TEACHING IN THE CLASSROOM PRACTICAL COURSE OF THE RUSSIAN LANGUAGE ^{[№ 2 ' 2019]}
Currently, the familiar classical educational paradigm is undergoing significant changes. In the conditions of rapidly developing globalization, the problem of the formation of fluency in the professional sphere of another language is of key character in education. The use of interactive learning technologies can satisfy the need for the formation of communication skills in teaching a foreign language. One of the most important advantages of these technologies is the optimization of various fields of activity.
We examined the principles of teaching Russian as a foreign language using the project and role-playing theology using practical exercises on topics related to tourism and the environment. The project method of teaching requires students to be creative when working with information, the student forms his own vision of the material being studied, which helps in the long-term and deeper acquisition of a foreign language. Project work contributes to the enrichment of vocabulary, the development of communicative skills, practical communication skills in the language being studied, as well as the horizons of students. The training of a future specialist should include not only the assimilation of professional knowledge and skills, but also the formation of a personality culture, as well as the mastery of techniques and methods of professional communication.
The solution to the problem of passive transfer of knowledge to students and the formation of professional competence is possible through the use of interactive teaching methods in teaching Russian as a foreign language: the project method, role-playing and business games.

Akhmetova N.A., Chatoeva Z.B.
DESIGNING TESTS BASED ON STRUCTURING OF EDUCATIONAL MATERIAL FOR RUSSIAN AS A FOREIGN LANGUAGE ^{[№ 2 ' 2018]}
The use of linguodidactic testing allows to give an urgent diagnosis of the level of knowledge and skills of students. This method is mobile, makes it possible to evaluate the communicative competence at the current level; allows to state and diagnose the level of formation of communicative competence in a short period of time; determines the level of educational achievements simultaneously in a large group of students; this method is distanced from the subjectivity and bias of teachers. Control of formation of communicative competence on condition of observance of the offered technology of designing of tests will be carried out.

Semyonov E.A., Akhmetov R.Sh.
SPACE-TIME TRANSFORMATION OF THE RURAL SETTLING IN THE ORENBURG REGION ^{[№ 7 ' 2015]}
Of the Orenburg region for a 25 year period of spatial transformation rural settling. This research identifies the main factors that reflect the spatial patterns and trends in agrarian settlement. In the course of research some significant intraregional dynamics for rural municipal administrative-territorial formations was revealed provided that the average density of rural population in the whole area had not changed. Center-periphery gradients have begun to dominate and grow in their density since the early 1990-ies under the influence of market factors and agglomeration effect of the regional center in the rural settling of the region. On the basis of a large array of statistical information this research demonstrates the spatial texture of those changes. It has been established that there is a "compression" and fragmentation of the extra-urban space with further formation for areas of rural population concentration and agricultural areas as well as sustainable reduction and its agrarian depression. Reasons for the current dynamics of agricultural settlement transformation have been explained. The dominance of Orenburg as a carrier of the regional capital administrative status, the concentration of a variety of social functions, better infrastructure and higher economic activity are conditioning factors, which attract rural population of the semi-periphery and periphery areas. The dynamic trend of changes in the hierarchical structure of rural settlements was set. Agrarian population is increasingly concentrated in larger settlements with the potential development. Transport accessibility, urban agglomeration effect play an important role. As a result, currently 26 % of the rural population live in the district centers, and more than 65 % of the villagers live in settlements with a population of more than a thousand people.

Akhmetov D.A.
IDENTIFYING AGGLOMERATION TRENDS IN THE ORENBURG REGION ^{[№ 8 ' 2014]}
The need to form in regions of urban agglomerations that can improve the level of socio-economic development of the Federation in particular and Russia in general, is obvious. To identify emerging agglomerations by past quantitative, subjective data and public opinion. The article presents the results of a study to identify trends agglomeration in the Orenburg region, the results obtained by a questionnaire survey of residents of the region. Identified core emerging urban agglomerations in the Orenburg region.

Yanbaev Y.A., Boronnikova S.V., Akhmetov A.R., Nechaeva Y.S., Prishvinskaya Y.V.
ISSR-MARKERS AS A TOOL FOR INVESTIGATIONS OF POPULATION GENETIC DIFERSITY: A CASE STUDY OF THE NORWAY MAPLE (ACER PLATANOIDES L.) ^{[№ 6 ' 2014]}
Polymorphism of 9 populations of the Southern Ural's maple (Acer platanoides L.) was investigated by using ISSR-analysis. Proportion of polymorphic fragments DNKranged from 0,800 to 0,926 (depending on primers) and amounted to an average0.861. The analysis did not reveal any geographical patterns in genetic diversity of populations. Recommendations about protection and rational use of genetic resources of a look in the region are made.

Aralbaeva F.Z., Akhmetov D.A., Akhmadulina A.T.
DELIMITATION OF BOUNDARIES OF URBAN AGGLOMERATIONS ORENBURG REGION ^{[№ 4 ' 2014]}
The paper conducted a study to identify urban agglomerations in the Orenburg region. Held delimitation of borders conurbations in Orenburg, defined factor of development of each urban agglomeration region. Aim is to determine the content of the concepts of the theory of economic development and the establishment of their relations.

Aralbayevа G.G., Akhmetova D.F.
THE ESTIMATION OF THE COMPETITIVE ABILITY OF ORENBURG REGION ^{[№ 8 ' 2011]}
The authors represented the procedure of the estimation of the competitive ability of Orenburg region, based on the system of the indices, which characterize the level of economic development in the region, the standard of living of population, investment attractiveness. The procedure of the estimation of competitive ability is based on the comparison with an average Russian level, accepted as the criterion.

Akhmetov R.E.
TREATMENT OF FAIRNESS AS HONESTY IN SOCIAL-POLITICAL PHILOSOPHY OF JOHN ROLZ ^{[№ 7 ' 2009]}
Social-political ideas of well-known English-American thinker of contemporaneity John Rolz are analyzed in this article. The great attention is given to social-political and ethic problems of ideas stated by John Rolz in his fundamental work "Theory of Fairness". It is indicated that John Rolz opposes his theory to generally accepted utilitarian and intuitional approaches identifying the concepts fairness and honesty. The author gives the analysis and appraisal of some moral and ethic regulators and concepts (fairness and honesty), and also the principals used by John Rolz to bases structure of society.

Ablaeva A.R., Akhmetov F.R., Khasanova R.F., Suyundukov Ya.T.
WATER-RESISTANCE OF ORDINARY CHERNOZEM IN CONDITIONS OF BASHKIR ZAURALIE ^{[№ 6 ' 2009]}

Zaripova A.A., Akhmetova A.Sh.
REPRODUCTION IN CULTURE IN VITRO RHAPONTICUM CARTHAMOIDES (WILLD.) ILJIN ^{[№ 6 ' 2009]}

Levykin S.V., Akhmetov R.Sh., Petrischev V.P., Zhdanov S.I., Groshev I.V.
ABOUT APPLICATION OF INNOVATION TECHNIQUES INTO THE SYSTEM OF ESTIMATE AND LAND-SURVEY OF AGRICULTURAL FUNCTION ^{[№ 7 ' 2004]}
Methodological approaches of complex estimate of the steppe zone ecological land resources economical potential under the conditions of crop market formation in Russia. Special attention is paid to the possibility of geoinformational technologies use and validation of conditioned profitable method of land price formation with defining of agrarian land use basic parameters, miniokhot use and preservation of biovariety of steppe.

Richko O.K., Ahmetov R.Sh.
HIGHER EDUCATIONAL ESTABLISHMENT AND TEACHING AND SCIENTIFIC CENTERS AS A BASIS FOR THE SCIENTIFIC AND EDUCATIONAL, ECOLOGICAL AND GEOGRAFICAL REGIONAL SYSTEM FORMATION ^{[№ 3 ' 2002]}
The article serutinises the problems and the conceptional scheme creation ways of the scientific and educational, ecological and geographical system in Orenburg region on the basis of higher educational, teaching and scientific center development and effective usage.