Vestnik On-line
Orenburg State University november 05, 2024   RU/EN
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

2014, № 11 (172)



Kudryavtseva O.S. MU LERMONTOV AND OTHER CLASSICS IN MODERN RUSSIAN ADVERTISINGThe article analyzes the use of images and examples of works M. Lermontov and other literary classics in the Russian advertising. Determined by the motives and methods of treatment are typical for classical literature.Key words: M.Y. Lermontov, A.S. Pushkin, advertising, classic, advertising character, advertising theme, target audience.

Download
References:

1. Sibin, M.S. Advertising as a construct of the virtual space of culture: Dis. ...PhD. Philosophy. Sciences: 24.00.01 / Sibiny Maksim; Ohms. gos.teh. Univ. — Omsk, 2010. — 155 p.

2. Anashkina, N.A. Promotional image as an invariant of art in contemporary culture: Abstract t-diss. cand. Philosophy. Sciences: 09.00.13 / Anashkina Natalia; Om.gos.teh. Univ. — Omsk, 2009. — 161 p.

3. Gromadin, Vladimir. Classic advertising [electronic resource] / V.Gromadin // Personal Site V.Gromadina. — URL: http://gromadin.com/texts/podborki/383 (date accessed: 10/12/2014).

4. Nikolaeva, Zlata. Pushkin and "Edro" Lermontov with beer and other writers who have become the stars of advertising [electronic resource] / Z.Nikolaeva // Slon.ru. Business news and blogs. — URL: http://slon.ru/business/pushkin_i_edro_lermontov_s_pivom_i_drugie_pisateli_stavshie_zvezdami_reklamy-794622.xhtml (date of treatment: 10/12/2014).

5. Terekhov, V. Aggressive marketing [electronic resource] / V.Terehov // Small business, home business, SOHO. — URL: http://yourbiz.narod.ru/biz/a-marketing.htm (date accessed: 12/10/2014).


About this article

Author: Kudryavtseva O.S.

Year: 2014


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
1999–2024 © CIT OSU