Vestnik On-line
Orenburg State University march 29, 2024   RU/EN
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

2012, № 4 (140)



Zhelondievskaya L.V., Barysheva V.E. SYMBOLIC FORMS OF VISUAL IDENTITY OF THE CITYThe article deals with symbolic forms of territorial identity. The authors analyze the semantic and cultural basis of the territory identification from heraldry up to the modern symbols of cities.Key words: Regional branding, heraldry, identification of the city, development strategy for the city;

Download
References:

1. V.I. Lavrenov. Russian State Eagle. The history of the emblem and symbol / / Gerboved. N 199. pages 11 — 12).

2. G.V.Vilinbakhov. The concept of heraldry / / series "Thinkers," Issue 5.SPb: St. Petersburg Philosophical Society, 2001.pages 14-24.

3. V.K.Lukomski. Coat of Arms as a historical source / /KSIIMK, 1947, issue 17. page 49.

4. V.S.Drachuk . The basic heraldic system in the USSR. Thesis for the degree of Doctor of Science in the form of a scientific report . Kiev, 1981.

5. A.Wheeler. Brand Personality. Guidelines for the creation, promotion and support of strong brands. M: Alpina Business Books, 2004. page 376.

6. Brands and branding / / R.Clifton, D.Simons, etc / Trans. From English, OAO"Olimp-Business," 2008.

7. V.K. Malkov, VA Tishkov. Historical and cultural brands of territories, regions and locations. M: IEA RAN, 2010.

8. A.P. Pankrukhin / / Marketing of the area: Marketing of the city / / Encyclopedia of Marketing URL: http://www.marketing.spb.ru/lib-special/regions/territory/4_3.htm (date accessed 23/11/2011).

9. Bill Baker "Destination branding for small cities": Creative Leap Books, 2007.

10. IDENTITY(11) 2007, р 12.

11. V.L.Glazychev. The political economy of the city. M: Publisher "Business", ANH, 2009.

12. URL: http://www.prdesign.ru/text/2010/czcitybrands.html (date accessed 23/02/2012).

13. Y.M.Lotman, Semiosphere.SPb: Art, 2010


About this article

Authors: Zhelondievskaya L.V., Barysheva V.E.

Year: 2012


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
1999–2024 © CIT OSU