2012, № 2 (138)

Pasechnikova L.V., Pankova S.V., Afanasjev V.N. THE STATE OF THE MARKET OF PLASTIC WINDOWS AND COMPETITIVE ADVANTAGES OF FIRMS OF THE EAST OF ORENBURG REGIONThe market of plastic Windows refers to a dynamically developing and sufficiently capacious markets. It attracts numerous competitors and strengthens the competitive confrontation firms. The article presents the results of research of the market of the East of Orenburg region. On the basis of the author's model positioned services provided recommendations on the formation of competitive advantages of firms in the market of plastic Windows.Key words: market of plastic Windows, marketing model позиционируемой services, competitive advantages.

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References:

1. Pasechnikova, L.V. Marketing management and marketing techniques in the service sector. — M., 2005.

2. Lovelock, K.K. Marketing services: personnel, technology, strategy / K.K. Lovelock. — 4th ed, trans. from English. — Moscow: Publishing House "Williams", 2005.

About this article

Authors: Afanasyev V.N., Pasechnikova L.V., Pankova S.V.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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