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Pasechnikova L.V., Pankova S.V., Afanasyev V.N. THEORETICAL ASPECTS OF MARKETING MANAGEMENT IN THE AREA OF SERVICESThe authors consider marketing management as a type of management, reveal marketing management system content , expose features of systematic approach in the marketing management of the organization, the conceptual content of the marketing management in the area of service.Key words: marketing management, the area of service, systematic approach.
References:
1. Korotkov E.M.concept of the Russian management. — М: the Deck, 2004.
About this article
Authors: Pasechnikova L.V., Pankova S.V., Afanasyev V.N.
Year: 2012
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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