Vestnik On-line
Orenburg State University april 20, 2024   RU/EN
Current issue About edition Editorial board To authors Subscription Our authors Files
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Author Article
Подача статей
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

2011, № 13



Chmyshenko E.G., Medvedeva T.P. FORMATION OF THE MARKETING APPROACH TO MANAGEMENT OF REGION DEVELOPMENTIn article basic elements of the regional plan of marketing are shined the importance of the marketing approach to management of social and economic development of region; necessity of formation of a strategic sphere of action of region.Key words: region, management, marketing, the marketing plan, a strategic sphere of action.

Download
References:

1. Kotler, F. Marketing management / F. Kotler. — SPb.: Peter, the Compromise, 1999. — 896 р.

2. Kotler, F. Instrumenty of marketing (a complex 4Р) [Electronic resource]. — Аccess mode: http://www.marketing.spb.ru/lib-mm/tactics/4p_answers.htm

3. Morozova, G.A. The marketing Organization in region / G.A. Morozova. — Nizhni Novgorod: academy publishing house Volgo-Vjatsky state services, 2009. — 143 p.

4. Pankruhin, A.P. Marketing of territories / A.P. Pankruhin. — М., 2002. — 328 p.

5. Pankruhin, A.P. Marketing of territories: a condition and prospects in Russia / A.P. Pankruhin [Electronic resource]. — Аccess mode: http://www.koism.rag.ru//science/actions/m_terr.php

6. Safiullin, A.R. Marketing strateg: the comparative analysis of the basic approaches / A.R. Safiullin // Marketing. — 2009. — №4. — P. 60–71.

7. Shkardun, V.D. Marketing bases of strategic planning. The theory, methodology, practice / V.D. Shkardun. — М.: Business, 2007. — 376 p.


About this article

Authors: Chmyshenko E.G., Medvedeva T.P.

Year: 2011

Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
Current issue About edition Editorial board To authors Subscription Our authors Files
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
 1999–2024 © CIT OSU