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2011, № 13



Chmyshenko E.G., Medvedeva T.P. FORMATION OF THE MARKETING APPROACH TO MANAGEMENT OF REGION DEVELOPMENTIn article basic elements of the regional plan of marketing are shined the importance of the marketing approach to management of social and economic development of region; necessity of formation of a strategic sphere of action of region.Key words: region, management, marketing, the marketing plan, a strategic sphere of action.

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About this article

Authors: Chmyshenko E.G., Medvedeva T.P.

Year: 2011

Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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