2011, № 11

Turlova E.V. PRAGMALINGUISTIC TRAITS OF TITLES NOMINATION PARADIGM BASED ON THE MANUALS PUBLISHED IN THE ENGLISH LANGUAGE TEACHING CATALOGUESBasic functions of manuals titles published in the English Language Teaching Catalogues are studied in the paper and general factors influencing these functions are discovered as well; manuals titles are considered as compact texts and linguistic traits are described to characterize the manuals titles from the point of view of their pragmatic potential; the paper gives the manuals titles content.Key words: compact text, functional paradigm, advertising discourse, nomination paradigm.

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About this article

Author: Turlova E.V.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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