2010, № 8

Kashchenko E.G., Razumova M.S. INSTRUMENTS OF SOCIAL MARKETING MANAGEMENT ON THE MARKET OF THEATRE-SPECTACLE SERVICESIn this article the authors regards peculiarities of social marketing management on the market of theatre-spectacle services and also presents the process of social marketing planning as a key moment of management process. The necessity of measures organization of social character by forming of modern marketing program is proved here.Key words: marketing management, social marketing, marketing planning, organization of marketing activity, marketing control, joint marketing programs, market of theatre-spectacle services.

Download

References:

1. Ivashkova, N.I. Marketing management: educational material / N.I. Ivashkova. - Moscow: Forum, Publishing House "Infra-M", 2010.-176 p. - ISBN – 978-5-91134-388-0, ISBN – 978-5-16-003779-0.

2. Medvedeva, T.P. Marketing in insurance / T.P. Medvedeva. - Orenbourg, 1998.-250 p.

3. Shekova, E.L. Peculiarities of marketing in the sphere of culture / E.L. Shekova.// Marketing in Russia and abroad - 2001. - №3. - p. 31-34.

4. Ignatieva, E. Fundraising in Russia-state and perspectives / E. Ignatieva // Art management. - 2002, - №2. - p. 7-11.

5. Markova, V.D. Service marketing / V.D. Markova. ~ Moscow: Finance and Statistics, 1996.-324 p.

6. Kotler, Ph. Marketing management / Ph. Kotler, K.L. Keller. - 12* publication. - St. Petersburg: Piter, 2008. - 816 p. - ISBN – 978-5-469-00989-4.

7. Kotler, Ph. Marketing for state and public organizations: translation from Eng. edited by S.G. Bozhuk / Ph. Kotler, N. Li - St. Petersburg: Piter, 2008. - 384 p.: ill. -(From collected works "Marketing for professionals"). ISBN – 978-5-91180-361-2.

About this article

Authors: Kashchenko E.G., Razumova M.S.

Year: 2010

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru