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2005,
Ershov G.V. APPLICATION OF GEOINFORMATION SYSTEMS FOR MARKETING MANAGEMENT AND ANALYSIS Modern technologies of processing and analysis of data are realized using automatic information systems. In marketing they use marketing information systems. Today integral information systems are more often used for the solution of marketing tasks. They are based on marketing information systems (MIS) and geoinformation systems (GIS). These are the so called geomarketing information systems (GMIS).
About this article
Author: Ershov G.V.
Year: 2005
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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