2014, № 5 (166)

Pavlovian E.E. DESIGN AS A SPATIAL BRANDING TOOLPresents an analysis of the concept of "territorial branding" from the standpoint of design activity, identified promising areas of development work in this area, consider examples of student work, aimed at establishing communication platforms forming price-rity field of regional branding strategies. Key words: territorial branding, theory and practice, visually identity, communication branding strategy, stakeholders and Tse-left audience, brand values, exploratory design-design.

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References:

1. Seryogina, E. Istoriya of emergence of branding of territories [An electronic resource]. — Access mode: http://www.advschool.ru/articles/article2686.htm.

2. Insh A. City branding as place attractive to accommodation//Dinni of territories K.Brending. The best world practices. — M.: Publishing house "Mann, Ivanov and Ferber", 2013. — P. 25.

3. Midlton A. Branding of the city and internal investments//Dinni of territories K.Brending. The best world practices. — M.: Publishing house "Mann, Ivanov and Ferber", 2013. — P. 29–42.

About this article

Author: Pavlovskaya E.E.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
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