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Kuzmina O.A. SYSTEM OF FACTORS EFFECTING ON BRAND MAKING BY THE RUSSIAN ENTERPRISES The article shows factors effecting branding development in Russia. Systematization of factors that have effect upon brand use in food industry allows to find new approaches to differentiation of products with the use of all existing marketing means of influence upon consumers.
About this article
Author: Kuzmina O.A.
Year: 2008
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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