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Tsyganova I.A. STUDY OF MARKETING INFORMATION FROM THE POINT OF VIEW OF SYSTEM APPROACHThe article considers the concept of marketing informational system, carries out its analysis from the point of view of different scientists. The following system features have been detected: multiobjectiveness, dynamics, self organization, adaptability, inertness, reliability, economy – with respect to marketing informational system.
About this article
Author: Tsyganova I.A.
Year: 2007
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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