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Belousov K.I., Zelyanskaya N.L. USE OF GRAPHICO-SEMANTIC MODELING METHOD IN LINGUISTIC-MARKETING RESEARCHESThis article is devoted to the description of author’s graphico-semantic modeling method use in linguistic-marketing, which represents such adjacent researched field where application of philological methods to the solution of practical problems in the sphere of marketing is fulfilled. The variants of vodka’s names, given by creative agency OOO “E-generator” are used as the materials.
About this article
Authors: Belousov K.I., Zelyanskaya N.L.
Year: 2005
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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