February 2017, № 2 (202)

Krapivina M.Yu., Streneva N.V. LINGUISTIC AND CULTURAL FEATURES OF ENGLISH TEACHING FOR SPECIAL PURPOSESIn this paper, we present a study of the problem of organizing the process of teaching students of the university English language for special purposes, taking into account linguocultural features. The author assesses the role of English in the modern world and in the global economy. English continues to change the language behavior of people around the globe and is currently the main tool for large-scale bilingualism. In this regard, the article identifies and analyzes the main linguocultural features inherent in representatives of different regional business communities and are reflected in the language of professional communication. The article shows the growing need for a cross-cultural component of the ESP course program. The basic requirements for this course, such as analyzing the needs of students and the pragmatic focus of the content, should be adjusted taking into account the cultural characteristics of potential professionals in their field of economics and language users. This implies taking into account not only the language and professional needs of students, but also their cultural experience. They should gain a deeper understanding of cultural values, corporate culture norms, verbal and non-verbal communication, professional jargon inherent in representatives of different cultures. Further in the article, the main requirements for the design of ESP courses at the university are described: the communicative orientation and consideration of the linguocultural features of professional communication. Based on this, the main stages of the organization of the English language course for special purposes are presented: basic, modeling, and productive. The main components of each stage are described: cognitive, activity, motivational and value. Thus, the author substantiates the need to develop a methodological and theoretical basis for the implementation of this component of the English language course for special purposes.Key words: linguocultural features, English for special purposes, communicative behavior, international business communities, communicative orientation of training, potential users of the language.

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About this article

Authors: Krapivina M.Yu., Streneva N.V.

Year: 2017

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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