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2003, № 1



Gilmitova I.V. THE SYSTEM MODELING IN THE ADVERTISEMENT ENTERPRISE ACTIVITY MANAGEMENT ON THE BASIS OF THE PRESENT SCIENTIFIC APPROACHES The article deals with the search of ways and solve the effectiveness problem in advertisement activity in Russian enterprises while using the present scientific approaches to management. The author analyses the published data of known approaches to be used in advertisement management. One shows the practical Urgency in using systematic, situational and problem-oriented approaches to the process of advertisement communication management on the whole and in using those approaches on the stages of situation analyses and marketing communication planning in particular. One considers the known advantages and real modeling application problems, the latter being the most significant contribution of scientific management school to the advertisement activity processes in conditions of the present-day reality in Russia.

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Author: Gilmitova I.V.

Year: 2003


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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