November 2015, № 11 (186)

Shagdarova B.B. THE FORMATION OF CABLE TELEVISION IN THE SYSTEM OF REGIONAL MEDIA IN THE EARLY TWENTY-FIRST CENTURYIn the beginning of XXI century in Russia and its regions, non-state TV channels have become popular and in demand. In terms of virtualization and digitalization of the media environment and the growing competition from premium cable channels terrestrial and satellite TV channels are forced to review their own content, the concept of broadcasting and interacting with the audience. The development of the new features of the modern Russian television is associated with the development and expansion of forms, means and methods of reflection of reality through a wide range of interactive communication channels, including cable television. Cable TV refers to paid channels, as close to the consumer, attractive for its outreach and educational projects. In the field of cable television mastered the latest achievements of computer simulation and there are already computer programs such as TV Designer v. 5.7, allowing to provide cable TV and Internet large audience in the shortest possible time and with high quality. To such popular cable television channels is ATV — so-called first alternative TV in the Republic of Buryatia, which is broadcasting full from 2013 in the format of cable television, in digital format, as well as on social platform VK. TV audience impressed by the young journalists, "agenda" news, information and analytical programmes, a thematic focus in which the life and problems of the residents of the capital of the Republic. The basis for programming laid by the priority information and entertainment blocks. TV channel ATV seeks to implement a model of truly national TV channel, which is closest to your viewer, knows their needs and interests.Key words: Кey words: cable TV, TV viewing, television news, interactivity, information security, specifics of telecasting.

Download

References:

1. Auditoriya poznavatel'nyh telekanalov: issledovatel'skie gipotezy i metodologicheskie podhody / V. P. Demkin, YU. M. Ershov, G. V. Majer, T. V. Rudenko // Otkrytoe i distancionnoe obrazovanie. 2012. № 4. S. 5-10.

2. Vartanova E.L. Cifrovoe televidenie i transformaciya mediasistem. O neobhodimosti mezhdisciplinarnyh podhodov k izucheniyu sovremennogo TV // Vestnik MGU. Seriya 10. ZHurnalistika, 2011. S.6-26.

3. Vasil'eva E.N., Artamonova YA.S. Vliyanie informacionnoj bezopasnosti na formirovanie ehkonomicheskoj kul'tury sovremennogo predprinimatelya // Vest. Volgogr. Gos.un-ta. Seriya: Filosofiya. Sociologiya i social'nye otnosheniya. 2013. № 1 (19). S.95-100.

4. Vinogradov D.N. Auditoriya rossijskogo televideniya: faktory formirovaniya i tendencii razvitiya [EHlektronnyj resurs]: avtoref. dis... kand. soc.nauk. Moskva. URL: http://cheloveknauka.com/v/73308 (Data obrashcheniya 02.06.2015).

5. Vojtik E.A., Ershov YU.N. EHtnicheskie i yazykovye harakteristiki televizionnoj auditorii Sibirskogo federal'nogo okruga. Televidenie Sibiri: monografiya / Bajdina V. S., Blinova EH. V., Vojtik E. A. i dr. ; pod red. A. E. YAroslavcevoj ; Fak. zhurnalistiki, Tom. gos. un-t. — Tomsk : TGU, 2010.

6. Vojtik E.A. Problematika razvitiya regional'nogo TV v sovremennom informacionnom prostranstve Rossii // Otkrytoe i distancionnoe obrazovanie. 2013. № 4. S. 51-55.

7. KachkaevaA.G. ZHanry i formaty sovremennogo televideniya. Posledstviya transformacii // Vestnik MGU. Seriya 10. ZHurnalistika, 2010. S.41 — 52.

8. Kuznecov G.V. Tak rabotayut zhurnalisty TV: uchebnoe posobie. M. G.V.Kuznecov. — M.: MGU, 2004. 400 s.

9. Myasnikova M.A. Morfologicheskij analiz sovremennogo rossijskogo televideniya [EHlektronnyj resurs]: Avtoref. dis... d-ra filol. nauk. Ekaterinburg. URL:http://elar.urfu.ru/bitstream/10995/2877/2/urgu0772s. (Data obrashcheniya: 02. 06. 2015).

10. Putin otmenil zapret na reklamu na kabel'nyh telekanalah s rossijskim kontentom [EHlektronnyj resurs]. URL: http://www.vsesmi.ru/news/8390700/13233470/ (Data obrashcheniya: 03.06.2015).

11. Semejkin V.D., Skupchenko A.V. Prikaspijskij zhurnal: upravlenie i vysokie tekhnologii. Astrahan': Izd-vo FGBOU VPO "Astrahanskij gosuniversitet", 2010. S.7-10.

12. Solnceva S.A. Televidenie kak social'nyj institut. Sovremennye social'nye funkcii televideniya // Nauka i biznes: puti razvitiya. M.: Izd-vo Fonda razvitiya nauki i kul'tury, 2014. S.36-39.

13. Trifonov O.I. Kabel'noe televidenie: istoriya, tipologiya i principy funkcionirovaniya [EHlektronnyj resurs]: Avtoref. dis... kand. filol. nauk. Krasnodar. URL: http://cheloveknauka.com/kabelnoe-televidenie-istoriya-tipologiya-i-printsipy-funktsionirovaniya (Data obrashcheniya: 03.06.2015).

14. SHerbak N. Perekhod k cifrovomu televizionnomu veshchaniyu // Elektronika: nauka, tekhnologiya, biznes. M.: Reklamno-izdatel'skij centr Tekhnosfera, 2002. S. 14-16.

15. Yаromenko A.V., Marchenko M.N. Rol' dizajna v sovremennom televidenii // Nauka, obrazovanie, obshchestvo. Tambov: Izd-vo Konsaltingovaya kompaniya YUkom, 2014. S. 138-145.

About this article

Author: Shagdarova B.B.

Year: 2015

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru