August 2015, № 8 (183)

Inevatova O.A. THE IMPACT OF INFLATION ON THE CONSUMER MARKET OF THE REGIONInflation on the consumer market of the Volga Federal district. The article is devoted to the study of inflationary processes in the consumer market in the Volga Federal district. Detected the following problem: the strengthening of inflationary processes in 2014 compared with 2013 and as a consequence identified socio-economic problems. The article analyzes the cost of a fixed set of consumer goods and services in the regions of the Volga Federal district, the cost of food and nonfood goods and services. The correlation value of the minimum set of food products and per capita monetary incomes of the population of the Volga Federal district. It is revealed that inflationary processes affect not only the economy but also the social environment in the society. As a result, the following conclusion: modern inflation in the consumer market is not episodic but continuous, in nature. Therefore, in the conditions of market, special attention should be paid to pricing. When carrying out a flexible pricing policy must take into account the costs of production, c. nsumer choices and the degree of influence of competition, and there is a need to clarify and concretize the long-term objectives of the state strategy of pricing.Key words: region, consumer market, inflation, consumer price index, the average income of the population of the Volga Federal district, dynamics of consumer prices, the regional economy, inflation in the consumer market in the Volga Federal district.

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About this article

Author: Inevatova O.A.

Year: 2015

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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