2014, № 8 (169)

Sadykova L.M., Korobeinikova E.V. CLASSIFICATION CRITERIA INSURANCE PRODUCTThe article discusses the concept of "insurance product", "insurance service." We study the basic features of the classification of insurance products. A new approach to the existing classification of insurance products on the basis of selection criteria of consumer preferences for insurers and appeal for insurance companies.Key words: insurance product, insurance service, the insurer, insurance agency.

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About this article

Authors: Korobeynikova E.V., Sadykova L.M.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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