Tsoy V.V. CURRENT TRENDS IN GRAPHIC IMAGE ENTERPRISES REBRANDINGThe tendencies in the rebranding of logos on the example of the transformation of logos and styles of some companies. Clearly identified and presented trends and changes to the existing brand affect basis — the platform market positioning and brand change visualization.Key words: re-branding, logo, visual communication, pos-materials.
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About this article
Author: Tsoy V.V.
Year: 2014
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