2014, № 5 (166)

Semenov V.B. TRADEMARK IN STATU NASCENDI. SKETCH OF CONTROVERSY FUNCTIONAL ELEMENTARY GRADES The brief analysis of the interaction of contradictory legal issues, communication, semantic categories in modern trademark at the initial design stage. Look at the proposed complex functions as a sign of configuration inconsistencies that alter its relevance depending on the situation and the life cycle of the mark. Key words: trademark distinctiveness, individualization, design, communication, conflict

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References:

1. The civil code of the Russian Federation dated 18.12.2006 N 230-FZ — Part 4. Section 2. Trademark right and the right to a service mark. Article 1483. Grounds for denial of state registration of the trademark. — Mode of access: http://www.consultant.ru/popular/gkrf4/79_33.html

2. Kashkin V.B. have been an Introduction to the theory of communication. Voronezh: Izd-vo tech, 2000. [Electronic resource] — Mode of access: http://kachkine.narod.ru/CommTheory/4/WebComm4.htm

3. The register of well-known trademarks [Electronic resource] http://www1.fips.ru

4. Semenov V.B. have been Battle with meaning. Trade mark — debriefing. Second edition, revised. — Publishing House "Artefact", Ekaterinburg, 2013

About this article

Author: Semenov V.B.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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