2014, № 4 (165)

Kovalevsky V.P. REVEALED PREFERENCES CONSUMERS AS A BASIS FOR DESIGN TOURISM CLUSTER "SALTY LAKE" (ORENBURG REGION)Functioning of local resort in Sol-Iletsk Orenburg region contributes to the tourist flow. Prospects for the development of the resort should be based on the needs of the guests and visitors. Preference revelation in two stages and covered potential and actual tourists and travel agencies. Formulated as a result of requests made by the survey design basis Sol-Iletsk tourism and recreation cluster.Key words: consumer preferences, market research, tourism and recreation cluster.

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References:

1. Kovalevsky, V. P. Marketing of the region as a factor in increasing the competitiveness of the export potential of the Orenburg Region / V. P. Kovalevsky // Economy and Business, 2012, № 6. — S. 78-83.

2. Pieces, A. Recreational Geography: training complex / A. S. Pieces, V. L. Golubeva, T. N. Odintsov, SAG, Flint. 2005. — 496 pp.

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About this article

Author: Kovalevskiy V.P.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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