2013, № 8 (157)

Pudovkina O.E. FORMATION OF METHODICAL TOOLS OF AN ASSESSMENT OF OPERATING CONTROL SYSTEMS BY MARKETING INFORMATION RESOURCES OF THE INDUSTRIAL ENTERPRISEThe author developed a technique of an assessment of a control system operating at the enterprise by the marketing information including the express analysis of efficiency of functioning of system and the complex analysis of a level of development of system. In article the author are revealed by the most powerful factors influencing information support of the enterprises.Key words: marketing information, information system, information support of marketing activity of the enterprise, level of development of a control system of marketing information.

Download

References:

1. Abramov, A. A. Information aspects of management of the industrial enterprise: Monogografiya / A. A. Abramov. — N. Novgorod : NNGU publishing house, 1996. — P. 45.

2. Abramov, A. A. Modeling of information processes in control systems of the industrial enterprise / A. A. Abramov. — Moscow : Publishing house international academy Information scientists, 1997. — 130 p.

3. Glushkov, V. M. Bases of paperless information / V. M. Glushkov. — Moscow : Science, 1982. — 210 p.

4. Informatics. The textbook / Under the editorship of N. V. Makarov. — Moscow : Finance and statistics, 2004. — 768 p.

5. Milner, S. System approach to the management organization / S. Milner. — Moscow : Economy, 1983. — 184 p.

6. Oyner, O. K. Information support of marketing activity / O. K. Oyner. — Yekaterinburg : Institute of economy of URO Russian Academy of Sciences, 2001. — 190 p.

7. Sevastyanov, Yu. S. Scientific and organizational bases of information activities / Yu. S. Sevastyanov. — Moscow : Radio and communication, 1983. — 184 p.

8. Introdaction to information business / Under the editorship of V. P. Tikhomirova. — Moscow : Finance and statistics, 1996. — 240 p.

9. Yusupov, R. M. Scientific and methodological basis of information / R. M. Yusupov, V. P. Zabolotsky. — SPb. : Nauka, 2000. — 235 p.

About this article

Author: Pudovkina O.E.

Year: 2013

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru