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2013, № 8 (157)



Pudovkina O.E. FORMATION OF METHODICAL TOOLS OF AN ASSESSMENT OF OPERATING CONTROL SYSTEMS BY MARKETING INFORMATION RESOURCES OF THE INDUSTRIAL ENTERPRISEThe author developed a technique of an assessment of a control system operating at the enterprise by the marketing information including the express analysis of efficiency of functioning of system and the complex analysis of a level of development of system. In article the author are revealed by the most powerful factors influencing information support of the enterprises.Key words: marketing information, information system, information support of marketing activity of the enterprise, level of development of a control system of marketing information.

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References:

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About this article

Author: Pudovkina O.E.

Year: 2013


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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