2012, № 8 (144)

Sharipov T.F. METHODOLOGY RESEARCHES OF ENGINEERING ENTERPRISE'S COMPETITIVE POTENTIALThe article discusses the essence of competitive potential of engineering company research, which introduces evaluation of its functioning in terms of availability of internal and external competitive advantages. Particular attention is paid to the specific branch of machine building. There was proposed the scheme of methodology of evaluation for competitive advantages of engineering enterprise which is based on 6 groups of features composed several stages: estimation of researching purpose, selection of evaluative object, selection of comparative base, the estimation of competitive advantages, competitive analysis, calculation of group indices, the ranking of competitive advantages, the selection of competitive advantage for evaluation, selection method.Key words: competitiveness, advantage, economic efficiency, assessment methodology, a strategic plan, engineering.

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About this article

Author: Sharipov T.F.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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