2011, № 13

Sviridova L.A. CLASSIFICATION OF COSTS IN ADVERTISING COMPANIES ACCOUNTING The article includes the author's position on the need to select an accounting advertising company of unified items costing direct costs, grouped in areas of promotional activities related to production and distribution of advertising. The proposed specification requirements under pricing, will help to justify the inclusion of the cost of advertising.Key words: advertising, promotional materials, features advertising companies, distribution of advertising, direct costs of advertising company, indirect costs of advertising company, the classification of direct costs, costs.

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About this article

Author: Sviridova L.A.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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