2011, № 13

Marchenko V.N. WORKING OUT OF THE COMPLEX OF MARKETING OF THE RETAIL TRADING NETWORKIn article the major modern objects of branch of trade — retail trading networks are investigated. The basic attention is given questions of application of marketing of relations in the course of formation of a complex of marketing of a retail trading network. Key words: trade, a retail trading network, marketing of relations, the consumer, a marketing complex, value.

Download

References:

1. Yevstigneyev, T.V. Marketing of relations at the enterprises of retail trade / T.V. Yevstigneyev. — Ulyanovsk: UlSТU, 2009. — 135 р. — ISBN 978-5-9795-0476-6/

2. Losev, S. Change of economic paradigms. Development of the kliento-focused approach [Electronic resource]. — Access mode: http://www.4p.ru/

3. Kotler, F. Marketing 3.0: from products to consumers and further — to a human soul / F. Kotler, H. Kartadzhajja, I. Setiavan; [Translation the lane from English A.Zajakina]. — М.: EKSMO, 2011. — 240 р. — (The Guru of management). — ISBN 978-5-699-46177-6.

4. Kotler, F. Marketing from And to I: 80 concepts which each manager / F. Kotler should know; Translation with English. — М.: Alpina Pablisherz, 2010. — 211 р. — ISBN 978-5-9614-1167-6.

5. Nikishin, V.V. Features of the marketing in retailing // Marketing in Russia and foreign, 2001. — №4. — C. 45–50.

6. Zdravomuslov, P.I. Marketing complex in retailing // Marketing and marketing researches, 2007. — №3(69). — C. 224–228.

About this article

Author: Marchenko V.N.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru