2011, № 11

Talalaj T.S. TO A QUESTION ON AN ADVERTISING DISCOURSE (ON A MATERIAL OF TEXTS OF GERMAN ADVERTISING)Given article is devoted prominent features of language of German advertising and structure of the advertising message. Here main principles of the effective advertising, some laws of construction of the advertising message are considered, levels of psychological influence of advertizing are allocated; and also features of the advertising focused on youth.Key words: an advertising discourse, the advertising message, youth language, a composition, structure of the advertising text.

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About this article

Author: Talalay T.S.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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