Mordvintseva N.V. RETAIL BANKINGThe article analyzes the conditions and trends in the retail banking business in Russia. The deviation from the Russian retail banking in Central and Eastern Europe. The strategies to improve the profitability of retail banking business in Russia. Key words: bank, retail banking, consumer finance, marketing, product line, product.
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About this article
Author: Mordvintseva N.V.
Year: 2010
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