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2010, № 8



Kashchenko E.G., Razumova M.S. INSTRUMENTS OF SOCIAL MARKETING MANAGEMENT ON THE MARKET OF THEATRE-SPECTACLE SERVICESIn this article the authors regards peculiarities of social marketing management on the market of theatre-spectacle services and also presents the process of social marketing planning as a key moment of management process. The necessity of measures organization of social character by forming of modern marketing program is proved here.Key words: marketing management, social marketing, marketing planning, organization of marketing activity, marketing control, joint marketing programs, market of theatre-spectacle services.

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References:

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About this article

Authors: Kashchenko E.G., Razumova M.S.

Year: 2010


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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