2009, № 11

Guskova A.A. ADVERTISING AS A FORM OF ORDINARY CONSCIOUSNESS Social-cultural suppositions, determined advertising influence on ordinary knowledge of people are indicated in this article. Besides, it is revealed how new information enters into the existing system of introductions of a consumer and how the subject decides to buy any products. The author tells what forces exist and what methods make a buyer to choose definite trade mark, brand and others. Key words: advertising, ordinary knowledge, consumer, ad man, archetype.

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About this article

Author:

Year: 2009

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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