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Dorovskaya A.M. ASSOCIATIVE COMPLEXES AND THEIR INFLUENCES ON MEMORABILITY OF ADVERTISING PRODUCT The problems of studying of color associations, their influences on a person, perception peculiarities of color-sound, color-gustatory and color-olfactory combinations are regarded in this article. The main accent is made on possibility of using of above peculiarities in advertising product. Besides, the results of conducted research with conclusions about how harmonious color-sound combinations influence on memorability of advertising product, are given in this work.
About this article
Author: Dorovskaya A.M.
Year: 2009
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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