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Miheev M.S. ON EVALUATION OF COMPANY’S VALUE TAKING INTO ACCOUNT ITS CORPORATE REPUTATIONAt present, influence of corporate reputation upon value of a company is an important aspect during evaluation of the company’s worth. So, this should be considered in the course of company’s management. The author of this article presents a model showing the influence of corporate reputation upon every stage of formation of company’s value and analyzes these effects.
About this article
Author: Miheev M.S.
Year: 2008
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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