|
|
|
Pavlova Yu.V. PECULIARITIES OF REGIONAL TRADEMARKS APPRAISAL WITH PROFITABLE APPROACHPeculiarities of cost appraisal of regional trademarks with profitable approach are regarded in this article. General lacks of methods of profit determination from using of trademarks at forming of cash flow are shown here. The author suggests the method of cost bonus determination for calculation of cash flow generated with trademark on the base of demand elasticity on marked goods at cost.
About this article
Author: Pavlova Yu.V.
Year: 2008
|
|
Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
|
|
