|
|
|
Hayorov J.V. FEATURES OF REALIZATION OF MARKETING STRATEGY OF ENTERPRISE RE-STRUCTURING In the article the features of introduction measures of marketing strategy of enterprise restructuring are examined. The maintenance of knowledge and skills of the personnel is investigated at realization of innovations at the enterprise; the problems arising at application of marketing strategy of enterprise restructuring are submitted; the essence and value of internal marketing is revealed at management of changes.
About this article
Author: Haerov Yu.V.
Year: 2006
|
|
Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
|
|
