Zhirnova A.I.
PUBLIC DISCUSSION AS A MEANS OF DEVELOPING SPEECH CREATIVITY: THE EXPERIENCE OF A YOUNG TEACHER ^{[№ 4 ' 2023]}
Modern education in the 21st century is shaped by the trend of universality. The pedagogical community is preparing for the realities where a fundamental skill of future teachers is the ability to “see the big picture.” However, the dominance of reproductive tasks suppresses the personal and professional initiative of educators. This results in a loss of the ability to express professional positions creatively and independently, leading to a lack of creativity in solving complex pedagogical situations. It is important to remember that the speech of a future teacher is not only the primary tool in educational activities but also an example for students to learn and emulate.
The development of the future teacher’s speech creativity through discussion helps mitigate the identified shortcomings. Speech creativity in this context encompasses the ability to engage in dialogue with various audiences (colleagues, students, parents, administration), mastery of intonation and voice tone (as factors influencing engagement), and the ability to speak spontaneously, coherently, and clearly. Achieving these skills for future teachers is facilitated by public discussion as a platform for practicing their communicative competencies.
Public discussions offer advantages such as the opportunity to prepare in advance, develop a presentation strategy, and simultaneously prepare spontaneous responses to audience questions, engage in discussions with colleagues, and receive feedback. Thus, the central purpose of public discussion as a means of developing speech creativity is practical training, self-development, and active participation in the academic sphere of higher education.
Changes in sociocultural situations, consideration of intercultural communication contexts, and modern educational trends in higher education highlight the challenge of preparing future teachers professionally. Developing the speech creativity of future teachers through public discussion enables the production of prepared and contemporary specialists capable of addressing educational challenges.

Zhirnova A.I.
SPEECH CREATIVITY OF FUTURE TEACHERS: CULTIVATING THROUGH WORDS(IN THE CONTEXT OF V.A. SUKHOMLINSKY’S IDEAS) ^{[№ 3 ' 2023]}
The author in his article explores the role and significance of speech creativity in the development of a future teacher and is based on the ideas of the outstanding teacher V.A. Sukhomlinsky devoted to the verbal component of the teaching profession. The study presents a brief analysis of theoretical concepts and practical approaches to the development of speech creativity of a future teacher in the context of modern requirements and the challenge of the educational environment. The analysis was carried out taking into account reliable historical and factually accurate data on the work and experience of V.A. Sukhomlinsky, which included the study of his approaches to upbringing and education, the concept of personality development through the word, as well as real examples of the practical implementation of his ideas in schools and educational institutions. Particular attention is paid to the importance of word education, which allows the teacher to stimulate creative thinking, communication skills and develop the emotional expressiveness of students, which has a positive impact on the results of educational activities. The results of the study confirm that the active development and use of speech creativity in pedagogical practice contributes to the formation of the personal readiness of the future teacher to implement an individual and collective educational process, prevents professional burnout, and allows to quickly adapt to a new audience and any category of the team (parental, work, educational). This article represents an important contribution to the development of speech creativity of future teachers and substantiates the importance of using the ideas of V.A. Sukhomlinsky in pedagogical practice, since the results and recommendations obtained in the course of this study can be used by educational institutions to develop and implement effective programs for the development of speech creativity and improve the quality of domestic education.

Zhirnova T.V.
THE BASIC STAGES OF REFORMING OF POWER ENTERPRISE AS A MONITORING SUBJECT ^{[№ 8 ' 2007]}
The article considers the main goals, strategy and stages of RF power complex reforming, including Orenburg Region power industry. Power enterprises as a monitoring subject have been studied by the author from the point of view of internal business processes and activity spheres. The issues of formation of monitoring system at power enterprises are touched upon.

Zhirnova N.S., Lyubovtseva L.A., Gurianova E.A., Mulendeev S.V.
LUMINESCENT-HISTOCHEMICAL STUDYING OF HISTAMINE AT THE STRUCTURES OF SKIN AFTER HYALURONIC ACID PREPARATION INTRODUCTION ^{[№ 6 ' 2007]}
Introduction of gel on the base of stabilized hyaluronic acid, used at cosmetology for correction of wrinkles and skin atrophic defects, causes qualitative and quantitative changes of eyelids skin. Under its influence essential changes of luminescent-histochemical characteristics and histamine providing of skin structure at the early terms after introduction disappearing at the end of tenth day happen. Gel injection stimulates increase of mast cells population, promotes ripening of heparin in them and increasing degranular forms lobe to the third day after introduction of hyaluronic acid. Received data is necessary to account at patience choice on contour plasty and at complications prevention at postinjection period.

Zhirnova T.V.
ECONOMIC ESSENCE OF MATERIAL AND ORGANIZATIONAL FACTORS OF PRODUCTION AT RESOURCE-PROVISION OF AN ENTERPRISE ^{[№ 3 ' 2007]}
The determination of material and organizational factors of production is given in this article. The author regards general methodological trends of appraisal of material factors of production. And also general principals of material factors appraisal are analyzed and classified here. The influence of environment conditions on choice of any trends and principals of appraisal is examined in this work.

Zhirnova T.V.
THE PROBLEM OF REGIONAL ECONOMIC MEASURINGS ^{[№ 6 ' 2006]}
The analysis of existing methods of appraisal of regional economic measurings spread in our country is given in this article and also its positive and negative sides. General problems connected with using of indexes system using with Russian methods, are regarded here. Generalized ratings of some regions of RF investment attraction are published.