Vazhenina I.S.
BUSINESS REPUTATION – STRATEGIC RESOURCE OF CONFIDENTIAL CLIMATE FORMATION IN COMPETITIVE ECONOMICS ^{[№ 10 (app.1) ' 2005]}
The role and importance of organization’s business reputation in reforming economics are analyzed in the article. The author’s interpretation of category’s essence is formulated, the description of organization’s business reputation cost estimating methods is given, the ways and instruments of organization’s business reputation strengthening in modern business environment.