Smirnova E.V., Spirina A.M.
SYNTHETIC APPROACH TO THE ASSESSMENT OF EFFICIENCY OF STRATEGY OF THE INDUSTRIAL ENTERPRISES ^{[№ 13 ' 2012]}
In article shortcomings of used techniques of an assessment of efficiency of strategy of the enterprises are generalized. The complex of the indicators, allowing to carry out an integrated assessment of internal and external efficiency of strategy from positions of profitability, efficiency and productivity is offered