Fomina M.V., Mikhailova E.A., Zherebyateva O.A., Sokolova O.Ya., Fateeva T.A., Borisov S.D., Aznabaeva L.M., Bibartseva E.V., Liskova E.V., Lyashenko I.E.
FEATURES OF COMMUNICATION IN THE ELECTRONIC INFORMATION AND EDUCATIONAL ENVIRONMENT IN THE CONDITIONS OF DISTANCE LEARNING ^{[№ 2 ' 2022]}
The field of higher education can be called one of those that the COVID-19 pandemic has had the most impact on a global scale. The changes affected, first of all, the format of communication. The aim of the study was to study the preferences of students in the use of social networks, instant messengers for communication, platforms for posting content, video conferencing services for online lectures and consultations during the periods of May-June and November-December 2020. The study showed that in the period May-June 2020, respondents preferred WhatsApp in 50% of cases, email 42.8%, video conferencing services Zoom Meetings 3.6%, Google Meet web application 3.6%. That testified to the role of mobile means of communication in the educational process. The second survey, which took place in November-December 2020, showed a trend of using Zoom Meetings at 50%, email at 28.6%, WhatsApp at 7.2% of cases. According to the respondents, Zoom Meetings proved to be the most convenient tool (72.4%), which, according to users, has a functional interface (75.8%), the ability to share a screen (89.6%), an audio recording and video recording service of a conference ( 96.5%. In turn, Skype was considered convenient for video conferencing by only 13.8% of respondents, along with this, a big minus was noted — there was no possibility of screen sharing. Thus, it is difficult to overestimate the impact of the pandemic on the transition of higher educational institutions to a remote form of work, which radically changed communication in the electronic information and educational environment of universities and posed the problem for the teaching staff in an extremely short time to master digital tools for implementing the educational process using distance learning technologies.

Fomina M.V., Mikhailova E.A., Zherebyateva O.O., Kirgizova S.B., Lyashenko I.E., Sokolova O.Ya.
VALUABLE ORIENTATIONS OF FOREIGN STUDENTS UNDER SOCIAL INTERACTION UNDER THE CONDITIONS OF THE UNIVERSITY EDUCATIONAL ENVIRONMENT ^{[№ 2 ' 2020]}
Russian universities are actively positioning themselves on the international export market of educational services, and therefore educational migration has become the realities of our day. Significant is the formation of the value orientations of foreign students in the aspect of social interaction in the educational environment of the university.
We conducted a study on the diagnosis of value orientations of foreign students of a medical university according to the method of S. Schwartz. The statistics of answers showed that the most significant for students in this period of life are the achievements associated with educational success (80.8 % of respondents). According to the data obtained, being in a foreign country, foreign respondents in 82.2 % of cases put priority on the well-being of people close to them. In turn, 78.1 % of foreign respondents noted for them the importance of independence and freedom that they received when they came to study in Russia. As the study showed, power and tradition are not a priority for entering the educational environment of the university for respondents (among 80.8 %). At the same time, 76.7 % of Indian students do not prioritize manifestations of social power, such as controlling other people and managing their actions. With regard to material security, 60.9 % of respondents prefer to think more about the soul than about the material, which may be explained by differences in incomes of families of students. Response statistics showed that 72.0 % of young people rate safety as not very important, which indicates a comfortable stay in Russia.
Thus, the educational environment in the context of the higher education system is decisive in the formation of personal values and the disclosure of the internal potential of foreign students, thereby significantly determining the image, prestige and relevance of the university.

Sokolov A.A.
ANALYSIS OF SPATIO-TEMPORAL CHARACTERISTICS OF SETTLEMENT IN KEY REGIONS OF THE STEPPE ZONE OF RUSSIA ^{[№ 11 ' 2017]}
The vast majority of modern research steppe on its natural component, the socio-ecological character is given very little attention by any of the generalized work for the steppe zone of Russia in General do not exist, therefore it is advisable to at least partially overcome this gap. In the article, a study of the spatial and temporal peculiarities of the settlement structure of different sectors of the steppe zone of Russia. The analysis of change of population of the Orenburg, Saratov and Rostov regions in the period from 1989 to 2016. The result revealed that urbanization in key regions of the steppe zone of Russia over the past quarter century is twofold. On the one hand the total number of cities and their total population increased, significantly increased the role of the largest and large cities. On the other hand the majority of medium and small cities are in a state of prolonged stagnation. Of the 53 cities in the study area only in 15 observed population growth. In the four largest cities is home to about half of the urban population of the steppe zone of Russia — 48 %, while in 49 large, medium and small cities is home to 52 %. Dedicated mezoregions reflect the scale of the steppe zone of Russia territory population growth and decline. The most actively developing cities of the Rostov agglomeration and West of the Orenburg Matryona. Everywhere are losing the population of the city of Dono-Manychskaya, East of Saratov and Orenburg mezoregions. At the present stage the network of cities in the regions of the steppe zone is changing — already evident areas “urban failures” that arose from the same on the entire territory of the country of the reasons is the unbalanced economic development in the region, the cessation of the functioning of entire industries led to depression in the social sphere, which was immediately reflected in the demographics.

Solodilova I.A., Sokolova T.Yu.
EUPHEMISM IDENTIFICATION CRITERIA ^{[№ 11 ' 2017]}
Problem of identification criteria defining for some language phenomenon is a very often problem in linguistic science. It is also actual for euphemia. That’s why word’s defining as a euphemistic one is not always simple and doubtless. Despite the centuries-long history euphemisms have not clear features. Scientists point out different in volume and content features’ groups for euphemism identification. It is caused by analysis of this phenomenon in different aspects. Differences in analysis approaches are also reasons for uniformity lack in this problem solving. Substitution approach (that conditions the narrow view of euphemia) and broader interpretation of this phenomenon as a product of mediate nomination, change of estimative directivity, linguistic and pragmatic, sociolinguistic and semantic-stylistic phenomenon have together conditioned a wide range of study aspects and, as a consequence, the uniformity lack in identification criteria. Modern researches tend to necessity of the complex approach to this phenomenon study. This approach supposes interrelation of extra— and intralinguistic factors conditioning formation of euphemistic nomination in language. There are firstly social-psychological and denotative-significative factors among them. Social-psychological factors are related to learning style and reality estimation. Denotative-significative factors are connected with formation of objects’ new conceptual features in human mind and with changes in conceptual world view. The detailed analysis allows revealing the next euphemisms’ identification criteria: extralinguistic criteria — negative nature of emotions (caused by nomination object), social and cultural motivation of nominative replacement process, tendency to denotation melioration, and intralinguistic criteria — stigmatic antecedent, positive connotative semantics of euphemism, semantic reduction, and secondary nature of nomination.

Sokolov А.А.
REGIONAL ASSESSMENT OF TURISTSKO-RECREATIONAL POTENTIAL IN THE STEPPE ZONE OF RUSSIA, UKRAINE AND KAZAKHSTAN ^{[№ 2 ' 2016]}
The assessment of tourist and recreational capacity of the territory is a complex research challenge. There are two directions of its definition. The first of them is connected with inclusion in this concept of non-material factors — the sum of opportunities which the natural and social environment makes available to the tourist sphere. This approach focuses attention on the non-material nature of the concept of tourist and recreational potential, and also on conditionality and need of activization of its role. The second direction considers tourist and recreational potential, as the sum of natural and human resources. Such approach is based on consideration of the quantitative indices describing basic structure of tourist resources by means of the analysis of its components at the regional level then the group of territorial educations with similar resource characteristics in certain clusters is carried out. For determination of tourist and recreational capacity of steppe regions of Russia, Ukraine and Kazakhstan materialistic approach was used. The basis of research was formed by quantitative data on the main components making tourist and recreational potential: natural and recreational resources, historical and cultural resources, road and hotel infrastructure. Territorial disproportions in security with tourist and recreational potential separately on each region of a steppe zone are revealed. Using a method of mark estimates, four levels of security with tourist and recreational potential were allocated. As a result of research in the majority of regions of a steppe zone high degree of tourist and recreational potential is defined. These regions have an extensive network of highways and high density of settlements, they are more provided with a hotel network and possess considerable natural and recreational potential. Regina with a low tourist and recreational potential are characterized by weak security of highways, small density of settlements and insignificant development of hotel branch. Thus they possess essential natural and recreational potential.

Naumenko О.А., Sokolova О.Y., Bibarceva E.V.
CHARACTERISTIC SPECIFIC FEATURES TO BIND CADMIUM TREES CITY OF ORENBURG ^{[№ 10 ' 2015]}
In this article the problem of specific feature of bodies of wood plants (leaves and bark) of the city of Orenburg is considered to accumulate cadmium. The main way of intake of cadmium to trees of the city of Orenburg is not the root, but foliarny way, and the main source of cadmium for trees of the city of Orenburg is an atmospheric precipitation. The total coefficient of biogeochemical activity showed that kadmiysvyazyvayushchy ability is higher at wood plants from the area with low cadmic loading that testifies to inclusion by trees from areas with high loading cadmium of the physiological barrier mechanism. The content of cadmium in leaves and bark depends on a species of wood plants and level of anthropogenous pollution and exceeds maximum concentration limit at a birch warty (Betula pendula L.) and poplar black (Populus nigra L.) from the area with authentically high level of pollution by cadmium of the soil and a snow cover. The content of cadmium in leaves and bark of other studied species of wood plants meets standard. The vidospetsifichnost of ability of wood plants to cadmium accumulation which is reliable above at a birch warty (Betula pendula L. is revealed.). A specific number of trees on ability of leaves to connect cadmium following: birch warty (Betula pendula L.)> poplar black (Populus nigra L.)> elm fine-leaved (Ulmus pumula L.)> ash-tree ordinary (Fraxinus excelsior L.). For gardening of an urban environment of Orenburg it is expedient to use a birch warty (Betula pendula L.) as a look capable to high accumulation of cadmium in elevated bodies, and capable to absorption of cadmium not only from the soil, but also from atmospheric air.

Sokolova O.Y., Naumenko О.А., Bibarceva Е.V., Еvstifeeva T.A.
THE TOTAL CONTENT OF LEAD AND ITS MOBILE FORMS IN GROUND REGIONS ORENBURG REGION ^{[№ 10 ' 2015]}
One of the important problems of modern ecology is the accumulation of heavy metals (HM) in ground in the plant communities of which is reflected in all components of the biosphere. Analyzed the accumulation of heavy metals — lead in different plant ground steppe zone Orenburg region. Soil science has significant dates about the patterns of behavior of trance elements in soils. The content and distribution of trace elements depends on many chemical, physical and physical-chemical properties of the soil, the main of whish are state grain size, content and quality of humus, the reaction medium. However to find quantitative relationships between different indicators of soil properties, and the content of trace elements is very difficult, because the soil is a complex heterogeneous system. Studying the influence of the properties of soils and rocks on the content of trace elements in the topsoil have been devoted to domestic and foreign scientists. Many studies have shown that the accumulation of trace elements in soils primary rove belongs to the soil-forming rocks. The material resulting from the destruction and weathering of parent rock, naturally reflect their composition in relation of micronutrients. Soil, geochemical usually, inherit the trains of their parent rocks, but on the content and distribution of trace elements in the soil-forming process is applied influence. Content as a gross and moving forms of trace elements in soils determined by their concentration in soil-forming rocks. Significant impact on the migration of trace elements in soil environment. Closely related relative activity of the cations and anions of a chemical reaction between the elements and thus the formation of there or other natural compounds characterized by different solubility and availability for plants. Heavy metals can accumulate in the lower soil horizons, regardless of their origin. The total content of mobile forms in less characteristics of sandy soils in much greater-for loamy. That is, there is a close relationship between the content of mobile forms of elements and the composition of soil texture.

Sokolov A.G., Lyukshina L.V., Popova O.V.
ELABORATION OF THE MODEL STRUCTURE OF LOCALLY OIL — OBJECTS SKVORTSOVSKY AREA IN THE ORENBURG REGION ^{[№ 6 ' 2015]}
The geological-exploration well, search engines tend to provide structural maps issued by. However, despite the modern high level of methodological feasibility study of field work and subsequent processing of specialized computing centers, seismic building (maps, sections) contain errors caused by not so much technical as geological causes. Despite the positive drilling results at the Skvorcovskoj square, the genesis of the traps and oil and gas prospects square remained outstanding. To address these issues, the authors conducted seismic stratigraphic analysis on temporary sections using all geological and geophysical information. Seismic stratigraphic analysis showed: borehole drilled within 104 Bashkir organogenic built and within the water-oil contactturnej deposits; the well was drilled in optimal conditions of 105 that the body structure to the bottom almost as good as carbon. As far as Devon, the estimated trap (reflection horizon Dafonin) in carbonate sediments displaced South of the structure in overlying sediments; the well was 115 in adverse conditions and on the upper and lower structural levels. At the same time structural floor prospects were outstanding. Borehole 104 drilled outside the fault trap. Borehole 105 has not reached Devon and possible trap is also well away from the deposit in the lower Carboniferous. According to the results of the analysis are to drill deep boreholes in no. 1 position on the River structure with opening of Devonian deposits in order to search for oil deposits in Bashkir, turnej and Devonian sediments and in position No. 2 on May day with opening structure of Devonian deposits in order to search for oil deposits in afoninsediments.

Naumenko O.A., Sablina E.V., Sokolova O.Ya., Kosteneckaja E.A.
METHOD OF ESTIMATION OF LOCAL NON-SPECIFIC IMMUNE STATUS OF THE MOUTH PERSON ON ANALYSIS OF RHODANIDE IN SALIVA ^{[№ 1 ' 2015]}
In article the problem of an assessment of local nonspecific immunity of a mouth of the person is considered. The developed method of quantitative content analysis of rhodanide in saliva, which is a marker of the state of the local non-specific immune status of the mouth person. The decrease of local immune protective reactions of the organism on the content of rodanidov in saliva among smokers students and signs of SARS. The results obtained can be used in screening evaluation studies of local immune defence of the mouth of man.

Sokolova A.I.
DEFINITION AND LEGAL NATURE OF INSTITUTION OF COMPLIANCE ASSESSMENT ^{[№ 3 ' 2013]}
The article describes the essence of the basic features and the legal nature of the institute for compliance assessment. A comparison with other types of control activities in the country in general subject — legal acts, has been held. Developed the author's definition of normative control, set the terms of its objects, purposes and objectives.

Sokolov S.О.
ECONOMICALLY ALLOYED STEELS ROLLS FOR HOT HIGH ROLLING MILLS ^{[№ 9 ' 2012]}
A new class of instrumental economically alloyed steels for hot rolls in the deformation of IC "ORMETO-YUMZ". The structure and properties of a new Stalin various stages of heat treatment. The temperature-time parameters of thermal hardening. Set the mechanism of dispersion hardening, a calculation of the structural components of the cross-section billets.

Sokolov K.O.
INNOVATIONS IN AGRO-INDUSTRIAL SECTOR: CLASSIFICATION OF SOURCES ^{[№ 8 ' 2012]}
The work deals with researching and classification of innovation sources for agro-industrial enterprises. The article covers criteria for choosing an innovation development strategy subject to the availability of innovation sources for agro-industrial enterprises.

Sokolovа A.I.
ABOUT NORMATIVE CONTROL FOR UNPUBLISHED (UNREGISTERED) REGULATORY ACTS IN LOCAL GOVERNMENT ^{[№ 3 ' 2012]}
The article discusses some aspects of the judicial control over municipal regulatory acts. Problems of this institution's implementation are generated by the contradictions in the regulation of both the normative control and procedures for issuance and registration of local government's acts. According to the results of studying the issue the author proposes to apply the judicial normative control to unpublished (unregistered) municipal acts.

Sokolov K.O.
THE ROLE OF MARKETING AT THE FORMING OF THE CLIENT CAPITAL OF THE ENTERPRISE ^{[№ 6 ' 2011]}
At the present time Russian companies give a lot of attention to market research, studying of the experience of implementation tools and techniques of marketing at the modern management processes. The article explores the process and stages of the client company's capital on the base of marketing relationships.

Minyaeva N.M., Sokolova L.B.
THE MODEL OF A STUDENT'S SELF-EDUCATIONAL ACTIVITY RESOURCE ACTUALIZATION ^{[№ 1 ' 2011]}
Structural-informative model of a student's self-educational activity resource actualization which revealed the strategy and tactics of the process, objective needs of a society at actualization of a student's self-educational activity resource is presented in this article. Methodological, essential and informative characteristics of worked out model conditioned on regularities of interaction of science and practice, theory and experience, social-economical situation are proved here. Typical sides, ties, stages, criterions and levels of the researched process are reproduced in this work.