Vestnik On-line
Orenburg State University november 05, 2024   RU/EN
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

2011, № 6



Sokolov K.O. THE ROLE OF MARKETING AT THE FORMING OF THE CLIENT CAPITAL OF THE ENTERPRISE At the present time Russian companies give a lot of attention to market research, studying of the experience of implementation tools and techniques of marketing at the modern management processes. The article explores the process and stages of the client company's capital on the base of marketing relationships.Key words: economics of the enterprise, client capital, marketing of relationship, transactional marketing, client, joint activity.

Download
References:

1. Makarov A.M. The formation of the client's capital of the enterprise on the basis of marketing's mutual relations with the consumers' // Practical marketing. 2004.№87. — pp. 19-25.

2. Christopher M., Payne A. & Ballantyne D. (1991) Relationship Marketing, Oxford, Butterworth Heinemann.

3. Kotler F, Keller K.L. The Marketing — Management. 12_еd.– SPb.: Peter, 2006.– 816 pp.

4. Classics of the marketing / Composers: B.M. Enis, K.T. Koks, M.P.Mokva. SPb.: Peter, 2001– 752 pp.

5. Egan D. Marketing of mutual relations. The analysis of the marketing strategy on the basis of mutual relations / Tr. from Engl. 2_еd.– М: JUNITI-DANA, 2008. -375 pp.

6. Berry L.L., Shostak G.L., Upah G. Relationship Marketing, in:Emerging Perspectives on Services Marketing. — Chicago: AMA, 1983. — P. 25–28.

7. Kiseleva E.S. The application of scientific sotsionic's works out for effective realization of the modern concept of marketing mutual relations//News of Tomsk polytechnic university. 2009. Т. 315.№6. — P. 59-64.

8. Moeller K. M., Hallinen K. A. Relationships Marketing Theory: Its Roots and Direction //Journal of Marketing Management. 2000. Vol. 16. P. 29.54.

9. Artjuhova T.Z. The essence and features of marketing of mutual relations//News of Tomsk polytechnic university. 2006. Т. 309.№4. Pp. 196-199.


About this article

Author: Sokolov K.O.

Year: 2011


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
1999–2024 © CIT OSU