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Sokolov K.O. THE ROLE OF MARKETING AT THE FORMING OF THE CLIENT CAPITAL OF THE ENTERPRISE At the present time Russian companies give a lot of attention to market research, studying of the experience of implementation tools and techniques of marketing at the modern management processes. The article explores the process and stages of the client company's capital on the base of marketing relationships.Key words: economics of the enterprise, client capital, marketing of relationship, transactional marketing, client, joint activity.
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About this article
Author: Sokolov K.O.
Year: 2011
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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