Sokolnikova N.M., Sokolnikova E.V.
SEMIOTIC APPROACH TO THE ANALYSIS OF PACKAGING DESIGN NATIONAL IDENTITY IN THE EDUCATION OF DESIGNERS AT THE UNIVERSITY ^{[№ 9 ' 2011]}
The article deals with the semiotic analysis of national identity of packaging design in terms of semantics, syntactics and pragmatics. Examples are given of the analysis performed by students-designers.