Shcherbakova M.V.
PSYCHOLINGUISTIC ASPECT OF THE TEXT PERCEPTION ^{[№ 1 ' 2017]}
Psycholinguistics is the study of the psychological and neurobiological factors which allow humans to acquire, use, and understand language. The first handling of psycholinguistics had largely philosophical form, due to a lack of aggregated data on the human brain functioning. Psycholinguistics studies the cognitive processes which allow composing a grammatical and meaningful sentence out of vocabulary and grammatical structures, as well as the processes which help to understand spoken language and written text. The first step in speech production is the incentive, and it becomes the last step in the return process — perception and understanding of the statement, because the purpose of the recipient is to understand the reason of the given idea. At the heart of understanding process there is an intention to decode sense of the whole message. Perception of the text is multilevel process, consisting of several stages: recognition of an external form of separate language units which are connected with a concept of the lexemes of the reader's memory; specification of subject meaning correlation of a certain word; identification and defining of denotatum that is reached due to use of encyclopedic knowledge of the recipient. Perception of the text is the process which is characterized by the structured sequence where reader passes several levels: lexical (recognition of the word), syntactic (recognition of the sentence) and semantic. The purpose of the recipient is to reveal the main message of a producer, in other words to define an incentive of statement production adequately.

Shcherbakova M.V.
THE IMPORTANCE OF FUNCTIONAL STYLE IN THE PERCEPTION OF TEXT STRUCTURE AS THE SELF-ORGANIZED SYSTEM ^{[№ 10 ' 2016]}
Modern development stage of linguistics is characterized by interdisciplinary relations. Linguosynergy is young and rapidly developing science. It differs by applying experimental methods of research and positioning approach to the text. Emergence of the new doctrine assumes formation of new methodology of a text research which allows receiving unique results. Application of system approach to text studying is capable to reveal value of functional style in language units perception taking into consideration positions of the text. In the course of experimental data processing it was revealed that 78 % of matches are registered in the text interval post-HC, 74 % of matches are fixed in the text zone pre-HC, 57 % of matches are registered in the text interval “beginning”, 46 % of matches are found in the text zone pre-HC, 51 % of matches are in the intervals post-HCb, 53 % of matches are found in the text zone “end”. Thus, areas of the text pre-HCb and post-HCb are the most sensitive to perception. The structure of the text as the self-organized system plays an important role in perception of the whole text.

Shcherbakova M.V.
BASIC PARTS OF SPEECH PERCEPTION IN THE POSITIONING TEXT STRUCTURE ^{[№ 11 ' 2015]}
Modern linguistics is characterized by interdisciplinary relations. Linguosynergy is young and rapidly developing science. It differs by applying experimental methods of research and positioning approach to the text. This paper is written from the point of view of linguosynergy and it deals with experimental research of basic parts of speech perception in the positioning structure of belles-lettres style text. In this article basic parts of speech are defined as parts of speech which coincide in grammatical classes of words in different languages and they are nouns, verbs, adjectives and adverbs. In the course of experimental data (presented by belles-lettres style texts and deformed by omitting some nouns, verbs, adjectives and adverbs) processing it was revealed that 85 % of matches are registered in the text interval post-HC (postharmonic centre), 82 % of matches are fixed in the text zone pre-HC (preharmonic centre), 60 % of matches are registered in the text interval "beginning", 58 % of matches are found in the text zone pre-HC (preharmonic centre), 59 % of matches are in the intervals post-HCb (postharmonic centre of beginning), 60 % of matches are found in the text zone "end". In the result of experimental data analysis it was found out that the majority of matches is in the text interval post-HC (postharmonic centre), less matches are fixed in the text zone pre-HC (preharmonic centre), intervals "beginning" and "end" are on the same level of matches, then it goes post-HCb (postharmonic centre of beginning), the least quantity of matches is registered in the text zone pre-HCb (preharmonic centre of beginning).

Shcherbakov D.A.
PRINCIPLES OF THE RECOVERY OF THE PARANASAL SINUS WALLS WITH THE ALLOGRAFTS ^{[№ 1 ' 2015]}
The problem of restoration of the walls of the orbit and adjacent structures is relevant for ophthalmosurgeons, maxillofacial surgeons, otolaryngologists. The article presents the results of studies of reparative and induced osteogenesis, and age characteristics of the facial bones of the skull. The features of the regeneration when replanting replacement of cartilage and bone allografts in bone defects. Are some anthropometric facial bones in the age aspect. The results obtained were the basis of the principles in the development of reconstructive surgery of the paranasal sinuses walls using various connective tissue allografts. Expediency of the plasty defects of the front wall of the frontal sinus, defects of the anterolateral wall of the maxillary sinus with the cartilage allograft in the case of purulent inflammation in the paranasal sinuses was grounded. Describes the possible use of demineralized bone allograft in the absence of the need to restore the capacity of bone tissue, as well as during the "clean" operations.

Shcherbakov D.A.
THE PAST WHICH DOESN'T EXIST AND THE PAST WHICH EXIST ^{[№ 4 ' 2014]}
The author considers a problem of definition of the ontologic status of past reality. Two opposite positions in understanding of reality of the past are presented. A number of the statements proving need of understanding of the past reality as the being is given. It is shown that the being represents unity of the past and the present.

Shcherbakov D.A.
А PERSON AS PAST REALITY ^{[№ 7 ' 2013]}
The author considers a problem of life of а person in time. Existence of the person is shown as an existence of past reality. It is claimed, that phenomena of past reality define and direct behavior of the person. It is shown, that the self-understanding of the person is based on memory, past experience and the knowledge, received in the past. Other people perceive the person from outside as his past. The author draws a conclusion about past existence in the present and proves idea of life as about duration.

Shcherbakov D.A.
RECOVERY OF THE SUPPORT STRUCTURES OF RHINOORBITAL COMPLEXES USING ALLOGRAFT ^{[№ 4 ' 2013]}
The paper presents an experimental and clinical study of the principles of the reconstructive surgery of rhinoorbital complex using allografts. We have based the application of the dispersed cartilage allograft combined with membrane limiter to make up the bulk of bone defects. The expediency of using the plate cartilage allograft for the closure of the large bone defects with the biomechanical load on the biomaterial has been proved.

Shcherbakova E.V.
SOCIAL CRITERIA OF LITERACY OF RUSSIAN EMPIRE IN XIX — EARLY XX CENTURY ^{[№ 2 ' 2013]}
The article describes historical conditions of public schools spreading in European Russia XIX — early XX century. Based on statistics identified and analyzed the criteria of literacy of Russian empire: economic, political, estates, gender, geographic, ethnic, confessional and age. The use of graphical method allows tracing the dynamics of literacy throughout the period.

Muldashev E.R., Nigmatullin R.T., Nuraeva A.B., Shcherbakov D.A., Yanborisov T.M., Gizatullina E.R.
THE PROSPECTS OF R4 CONCEPT IMPLEMENTATION IN THE CRANIOFACIAL SURGERY ^{[№ 12 ' 2012]}
There are analyzed the possibilities of the basic points of "P4 Medicine" doctrine implementation in reconstructive surgery of skeleton and soft skeleton face in the article. There are considered the opportunities of personification and predictive of the treatment, relapse prevention and patient responsibility as an example of regenerative surgery of Alloplant technology. It is shown that transplantation methods of therapy in the craniofacial surgery are perfectly fit to the basic principles of medicine P4 and can be considered as its integral part. Transplantology can effectively use the achievements of systemic and evolutionary biology, genomics, information and nanotechnology in the format of the new paradigm of clinical medicine.

Shcherbakov D.A., Nuraeva A.B., Musina L.M.
INFERIOR ORBIT WALL RECOVERY USING CHONDRAL ALLOGRAFTS ^{[№ 12 ' 2012]}
We have proved experimentally what the feasibility of chondral allografts for reimbursement of various defects of the inferior orbit wall. In the clinical part of the study we have developed indications for plate chondral allograft for fractures of the inferior orbital wall type blow-out with prolapse of orbital contents into the maxillary sinus and the combination of connective biomaterials to reconstruct small defects of the inferior orbital wall.

Shcherbakova M.V.
PERCEPTION OF SEMANTIC ASSOCIATION IN THE TEXTS OF DIFFERENT GENRES AND STYLES ^{[№ 11 ' 2012]}
The article deals with such conceptions as lexico-semantic filling of the text and connotation (semantic association), it describes the results of the conducted psycholinguistic experiment. Also the author makes an attempt to interpret finding.

Konyukhov V.A., Makarov T.M., Nasteka N.L., Konyukhov A.V., Mukhamedzhanova Yu.Kh., Shcherbakov S.Yu., Avdeeva I.A.
SYSTEMATIC APPROACH TO THE COMPLEX ECOLOGOHYGIENIC ESTIMATION OF IODINE DEFICIT IN POPULATION AT THE REGIONAL LEVEL ^{[№ 12 ' 2010]}
The authors examined the methodological aspects of development and introduction of systematic approach to the estimation of iodine deficit in the agroindustrial region, acceptable both for the current evaluations, including for purposes of the verification of the results of prenosological hygienic diagnostics and for predicting the distant consequences of iodine deficit . They represented the experience of its practical application in Orenburg region for the mortality study of population from the malignant new formations of the thyroid gland.

Scherbakov D.A.
VALUES OF THE PAST AS A SORCE OF VALUE DETERMINATION OF HISTORIC VIEWS ^{[№ 7 ' 2010]}
The article studies problem of value determination of historical knowledge. Author examines mechanisms of influence of value of investigated historical individuals and overpast cultures to knowledge about these objects. Author marks out difference between knowledge of value relations and understanding of value of something. Author presupposes that they are interdependent.

Scherbakov D.А.
KNOWLEDGE AND VALUES: PARALLEL WORLDS OR ORGANIC UNITY? ^{[№ 7 ' 2009]}
The author reviews reductive directive lines of axiological cognitivizm that identifies all types of spiritual activity of the subject as "cognition" and adds values to the rank of knowledge. The paper reveals the reasons, mechanisms and consequences of this identification. It provides the substantiation for essential and functional differences of the knowledge and values.

Scherbakov A.V., Chistyakova M.V., Rakhmankulova Z.F., Usmanov I.Yu.
ECOLOGICAL-BIOCHEMICAL ASPECTS OF PLASTICITY OF FLAVONOID STRUCTURE OF COSSACK JUNIPER JUNUPERUS SABINA L. IN CONDITIONS OF SOUTH URAL ^{[№ 6 ' 2009]}